Free Webinar – X/Twitter: Should I Stay or Should I Go?

The biggest question in social media right now.

Should your organisation stay on X (formerly Twitter)?

It’s a question comms professionals and social media managers are wrestling with – the big commercial brands, and especially those in public sector, non-profits, and values-driven organisations.

With declining engagement, ethical concerns, and shifting priorities, many brands are re-evaluating their presence on the platform.

But is leaving the right decision?

Join our free webinar as we break down the pros, cons, and strategic recommendations to help you make the right call.

Join us live

For: Communications and marketing professionals

How: We’ll send the recording and slides to your email inbox (the sesh ran live on 15th April 2025)

Cost: FREE

The challenges: declining reach, ethical concerns, mental health impact, and accessibility issues.
The benefits: real-time updates, media relations, SEO value, and crisis comms.
Your options: should you delete X, pivot to LinkedIn, invest in Instagram, explore new platforms, or develop your team’s skills?
What other brands are doing: looking at how and why some have left, and what those who are staying are doing
Strategic advice: A practical framework to help you decide what's right for your organisation.

Who should attend?

This webinar is for communications professionals, social media managers, and marketing teams who are grappling with the decision of whether to stay on X or move elsewhere.

Whether you’re in the public sector, a non-profit, or a corporate brand, we’ll provide clear insights to help you make an informed choice.

Why is this free?

We’re offering this webinar as a gift to our community because we know how challenging these decisions can be. It’s our way of thanking comms professionals like you with expert advice and strategic insight.

It’s also a great taster session for those considering joining Comms Creatives Academy. Our membership gives you access to all our training and support throughout the year, keeping you skilled, fresh, and ahead of the game. If you enjoy this session, imagine the value of being part of our learning community year-round!

About your course tutor

Hel Reynolds is an award-winning communications expert, trainer, and speaker with years of experience helping comms professionals level up their social media strategies.

As the founder of Comms Creatives, she has trained thousands of professionals across the public sector, non-profits, and corporate organisations, empowering them to create impactful, engaging content.

Hel is known for her practical, fun, and insightful approach to training—so expect a session packed with useful takeaways and a few laughs along the way!

Undecided about X? Let’s figure it out together.

This isn’t a one-size-fits-all decision. We’ll explore different strategic options and help you determine the best approach for your brand and audience.

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