Masterclass: YouTube strategy and tactics for comms pros

YouTube has over 2 billion monthly active users, making it the second most visited website in the world?

How can you use this platform to effectively reach and engage your audiences?

Date: 18th May 2027

1pm-2:30pm

Venue: Online and live on Zoom, with 1 year access to lesson recording and resources

Cost: £299+VAT per person / £999 +VAT for a team of up to 6
(Free for Comms Creatives Academy members)

In this class, we’ll cover the fundamentals of using YouTube, including understanding various video formats like long-form content, Shorts, and live streams.

You’ll learn how to optimise your channel and integrate video into your comms plans.

Join us for a 90-minute workshop on leveraging YouTube to effectively reach and engage your audience.

Understand video formats: explore the different video formats available on YouTube—long-form, Shorts, and live streams—and how each can serve your communication goals.
 Develop your channel: learn the best tips and tricks for optimising your YouTube channel
Use YouTube analytics: gain insights into how to use YouTube analytics to measure performance, track viewer engagement, and refine your communication strategies.

Meet your tutor

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles.

She’s worked across both b2b and b2c sectors, with professional services, higher education, manufacturing, councils, technology companies and more.

She has supported household names like Hilton, Royal Mail, University of Cambridge and many smaller but perfectly formed businesses.

She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently self-published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’. In 2024, her next book ‘Smart Social Media: The ultimate guide to growing your business with social media marketing’ will be published by Bloomsbury.

For more information about Luan, visit www.luanwise.co.uk