The TikTok Comms Programme

TikTok is no longer a niche platform brands can ignore.

It’s the fastest growing news source for UK adults, and as comms and marketing professionals, we can’t dismiss it as just a kids’ dancing app much longer!

Join us for The Comms Creatives TikTok Comms Programme: a live and interactive online course where over four weekly 90-minute sessions, you’ll learn the secrets of making TikTok work for your brand.

This unique programme is split into manageable chunks spread over 4 weeks, and is perfect for comms and marketing professionals at all experience levels.

Whether you’re new to TikTok, looking to grow your account, or searching for fresh strategies, we’ve got you covered.

Four weekly 90-minute lessons

2025 Course:

September 11th 2025; 10am-11:30am LIVE
September 18th 2025 10am-11:30amLIVE
September 25th 2025 10am-11:30am LIVE
October 2nd 2025 10am-11:30am LIVE

(Or register now and watch the replays on-demand straight away!)

Venue: Online and live on Zoom, with 1 year access to lesson recordings and resources

Cost: £749+VAT per person/£2999 +VAT for a team of up to 6

Programme overview

Module 1: Launch your TikTok

Build the foundations for success Start your TikTok journey with Zander Mills as he guides you through the essentials of a successful TikTok account.

What makes TikTok tick: the core principles of engaging content
Understanding TikTok’s unique culture and adapting it to your brand
Key elements of strategy to meet your goals and grow your presence

Module 3: Build real connections

Engage your audience and grow visibility Learn the secrets to meaningful engagement and visibility with TikTok’s interactive tools.

Proactive engagement: liking, commenting, and collaborating
Responding to comments creatively to deepen connections
TikTok SEO: tips to help your content get discovered

Module 2: Spark creative content

Craft ideas that captivate Explore the art of creativity with Hel Reynolds. This session will unlock ideas and techniques for creating standout TikTok content.

Inspiring examples from brands across industries
Understanding trends: how to spot and decide if they’re right for you
Formats and post types: videos, image slideshows, stitches, duets, and more

Module 4: Master your momentum

Streamline your TikTok strategy Finish strong with practical, hands-on lessons in content creation and next steps.

Developing a content plan using the BE EPIC formula
Quick and effective filming and editing techniques
Staying creative and productive while working to tight deadlines
Q&A and cohort connections

Workbook and certificate

Each participant will receive our TikTok Toolkit Workbook, a practical resource designed to help you make progress as you go through the programme. This workbook will:

Provide structured space for reflections and homework tasks
Help you build a comprehensive TikTok strategy tailored to your goals
Serve as a document you can share with your manager to showcase your progress and planning

Upon completing the programme, you’ll also receive a certificate of achievement to demonstrate your new skills and expertise in TikTok content creation.

Meet your tutors

Zander Mills is a viral TikTok creator and social media expert who runs the official TikTok accounts for Comms Creatives and South Yorkshire Fire and Rescue.

Zander has advised brands of all kinds, bringing creativity, authenticity, and strategy to every project.

Known for his engaging and innovative content, he’ll help you master TikTok’s unique culture and connect with your audience.

Hel Reynolds is an award-winning comms creativity expert with years of experience teaching professionals how to craft unboring content.

Hel’s love of storytelling and innovative thinking has helped brands of all sizes achieve impactful results.

Her sessions are packed with practical advice, inspiring examples, and a touch of fun.

What to expect

Comprehensive content

Dive deep into TikTok strategies tailored to comms professionals. From understanding trends to creating standout videos, you’ll gain the tools to thrive on TikTok.

Expert guidance

Our tutors are practitioners who create TikToks that get lots of views and meet organisational goals. Their insider knowledge will help you master TikTok’s unique culture and connect with your audience effectively.

Interactive learning

Sessions are designed for live engagement, plus you'll receive a TikTok workbook to record reflections, complete homework, and build your strategy throughout the programme. You’ll also receive a certificate to show off your new skills.