You create something a little different that you think is pretty good – but you don’t know how it will be received by your audiences, & colleagues
It’s emotional. Nerve-wracking.
Ever since I started out as a press officer (ages ago, ‘coz I’m old) & I sent that first press release, no matter how many times I put what I’ve made into the world, my body always tells me I’ve probably got it wrong and everyone will soon realise I’m an idiot.
A little lurch in the stomach goes ‘danger!’.
“What if I accidentally sent an embarrassing typo? What if this video gets misinterpreted? What if… argh!”
When we stick to the ways we always do things, or go with the most inoffensive option, it reduces our worries that our comms will be badly received.
But the outcome of being safe, predictable & boring?
Being ignored by our audiences. Because they get used to seeing the same old same old.
And people just scroll past.
We have to create thumb-stopping content that is unusual & makes people react emotionally.
Creativity is VITAL to our work if we want to capture people’s attention, & make a difference with our comms.
But it’s also exciting!
But you know that, that’s why you you do what you do. Nice one.
“We have to continually be jumping off cliffs and developing our wings on the way down.”
Support and skills to get you making the best social media content of your career
If you want a hand feeling more creative and fearless, I’ve got just the course for you!
Each week you take about two hours to learn the skills it takes to make creative, engaging content.
But you also get the support of a lovely, helpful and talented community of communicators.