Do you get the comms butterflies of dread?

by | Nov 27, 2019

Being a creative comms person is not the easy option.

You create something a little different that you think is pretty good – but you don’t know how it will be received by your audiences, & colleagues

It’s emotional. Nerve-wracking.

Ever since I started out as a press officer (ages ago, ‘coz I’m old) & I sent that first press release, no matter how many times I put what I’ve made into the world, my body always tells me I’ve probably got it wrong and everyone will soon realise I’m an idiot.

A little lurch in the stomach goes ‘danger!’.

“What if I accidentally sent an embarrassing typo? What if this video gets misinterpreted? What if… argh!”

When we stick to the ways we always do things, or go with the most inoffensive option, it reduces our worries that our comms will be badly received.

But the outcome of being safe, predictable & boring?

Being ignored by our audiences. Because they get used to seeing the same old same old.

And people just scroll past.

We have to create thumb-stopping content that is unusual & makes people react emotionally.

Creativity is VITAL to our work if we want to capture people’s attention, & make a difference with our comms.

Creativity is brave.

But it’s also exciting!

But you know that, that’s why you you do what you do. Nice one.

“We have to continually be jumping off cliffs and developing our wings on the way down.”

Kurt Vonnegut

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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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