Winner of content of the week is a Christmas message video:

Our Social Media Academy members, Manchester Council, have knocked this out of the park.

The Christmas message video is sweet and touching and beautifully animated.

What I love most is the text that goes with this.It feels like it’s written by someone (not a committee) who loves Manchester. Someone proud of the people they serve.

That moves me, and holds its own alongside some of the massive budget Christmas ads from huge retailers this year.

Special mentions go to Disney, Plaster Communications, and Hounslow Council.

What a fun and creative idea to turn the house from Christmas movie, Home Alone, into a fantastic gingerbread construction.

And spreading that joy with the Royal Marsden Hospital is just a stylish touch, reflecting our national mood of gratitude for the NHS.

Our friends as Plaster Communications, have worked with Bristol City Centre Business Improvement District on a cheery campaign around Bristol with festive song lyrics popping up all over the city.

Anything that gives me a Christmas earworm is alright by me.

Visually this is lovely, and I’m a huge fan of the nifty messaging that uses wordplay, a relevant pop culture reference and is perfectly concise.

If you want to become an effortlessly creative social media expert…

…we have social media training workshops, inspiration and cool tools, all inside our Social Media Academy for comms professionals.