Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents.

And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball…..

Well a Telford and Wrekin Council ball, to be exact.

I could go into much more detail about why this is awesome, effective and reputation enhancing.

But in summary, here are five reasons why it got thousands of like shares and comments:

1. That tone of voice has so much good stuff going on.

It feels like something a real and thoughtful person would write on their own Facebook page (and not like a paternalistic, corporate, government public health message).

2. Emojis in this case aren’t overdone to make it too much of an accessibility nightmare.

The emojis are used a bit like bullet-points – they alert us to the important points being raised, and they break up the paragraphs so it’s easier to read.

3. They didn’t take us away from facebook to their website to read the story. Hallelujah!

As everyone in our Social Media Comms Academy knows, your audience (and those algorithms) want to see what you have to say in the place they’re in.

You’ll usually get way more engagement on your posts if save people a click and just tell the story in the place people have found your post.

4. This has the structure of a proper story – ‘This, but, then.'(And BTW, we teach how you can use this storytelling structure in the Social Media Expert Course, if you fancy it).

As I said, storytelling on Facebook is the comms skill you don’t want to live without.

5. It is not easy to find a good story, get permission to share it with great picture to illustrate.

This was SO worth the effort from the council comms team 👏👏👏

If you want to become an effortlessly creative social media expert, we have social media training workshops, inspiration and cool tools… …all inside our Social Media Academy for comms professionals.

Content Of The Week goes to….@TelfordWrekin 👏🏻👏🏻👏🏻

Public health messaging awesomeness using super social storytelling. #CommsCreatives pic.twitter.com/KA8goUAkvv

— Comms Creatives (@commscreatives) January 15, 2021