We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately!
So content of the week goes to THREE different local authorities doing COVID comms.
But it’s not your ordinary safe stuff, this week, we can look at some fun and engaging social media – just because it’s a serious subject, doesn’t mean it has to be solemn.
Nicely played, Lincolnshire Resilience Forum.
We are all bombarded with content, so we get good at filtering public health messages out.
Sometimes you have to cut through a sea of well-meant but straight forward messaging with something cheeky.
As someone who is particularly vulnerable to this stupid bloody disease, I am right behind this message .
Don’t be a dee eye see kay!
Like with the ‘don’t be a tosser‘ litter and fly tipping messages, the novelty of the cheekiness captures attention and gets noticed.
It’s also funny! If you want to use more humour in your communications, book on The ‘Comms-edy’ Masterclass: How be be a funny brand on social media.
Talking of being funny…
Our lovely-jubbly friends and Comms Creatives students, Cheltenham Council, have done a cushdy job, as usual!
Boycie from Only Fools And Horses is such a beloved character that he has charmed the people of Cheltenham with his important message.
I’ve just blogged about this with the wonderful Joanne Atkinson, PR Officer at Surrey Heath Borough Council, who has shared the story behind the post.
This is all about empathy with an audience.
If you can show people you get what they like, and can think and understand their struggles, your social media will outperform everyone else’s.
If you want to become an effortlessly creative social media expert, we have social media training workshops, inspiration and cool tools… all inside our Social Media Academy for comms professionals.