You can learn a lots from the best church social media, no matter what kind of organisation you work for.

I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media.

Social Media Comms Academy member, Matt Batten, runs a vibrant Twitter feed for Llandaff Diocese that is full of support, and love, and vibrancy. It’s some of the best best church social media I’ve seen.

And really, we shouldn’t surprised religious organisations would be good at social media, as building communities is something they’ve been doing for centuries.

I’m not a believer myself, but I have fond memories of my Catholic upbringing, and I do love seeing more inclusive and welcoming comms from religious institutions.

So anyway: this week, we have a user generated content of the week – from the Church Of England.

Instagram is a place that can make people feel inadequate or unhappy comparing themselves to others, so it’s a great place to add a filter that brightens it up and help people feel better about themselves.

Like with a lot of good not-for-profit comms – not everyone is going to like this.

For everyone who thinks it devalues something holy, there are others who love a fresh way to express their faith.

The greatest comms pros know things are worth doing even if they don’t please everyone

By the way, if you’re interested in developing your organisation’s Instagram account, you should take our Instagram For Brands 90 Minute Masterclass.

Joint place for content of the week goes to Durham Cathedral

When your audience is chatting with you in a light-hearted way, it’s a 100% legit opportunity to respond playfully and have a bit of fun.

It makes you more approachable, which is a good thing in a time when many may be looking for spiritual guidance.

Thanks Rachael Stray for sharing this.

Oh, and special mention this week goes to the poor old Kit Kat Social Media Manager.

When I started in comms, it was often said that we must stay behind the scenes at all times, and the brand should be up front.

But on social media, your audiences like knowing the human that is behind the account.

I think it was really relatable, and a clever thing to say to get the audience feeling like they’re on KitKat’s side.

I’m actually obsessed with their Twitter account, so I may blog in more detail about that in the next week or so.

If Kit Kat people are reading this and wish to thank me for the mention in the form of chocolate, I’m OK that.