Going viral

Jul 1, 2021

Going Viral cartoon. Office scene: Man:

Going viral – it’s the dream of attention and love for our brand.

But we comms pros are not miracle workers.

If the content is important to your colleague/boss/client, but utterly irrelevant to the audience, it won’t fly.

You can help them solve problems, work on ideas and creative that WILL engage audiences, or even modify what we’re given to make it useful, interesting or amusing to a specific group of people.

And you’ll get very good results. Our social media training helps with that.

You can’t however, dump that boring report, non-newsworthy story, or dry-as a cracker project out on the internet and make people like it.

What they’re asking for here, is a fundamental misunderstanding of comms, and the world, because they’re wrapped up in the detail, and high hopes that their work will have any impact.

If you have ever been asked to make something dull go viral, don’t view it as you disappointing someone or not having the talent required.

Banish your inner critic.

You’ve been asked to do something that won’t work.

You are there do a great job, not perform magic.

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  1. The comms approval process | Comms Creatives: social media training for corporate comms professionals - […] They’ll drain all the life out of the thing, and then tell you to make it go viral. […]

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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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