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Building comms confidence cartoon: woman in coffin next to a caption:

Building your confidence is as important as developing skills, if you really want to get maximum impact.

I can often be found researching and testing ways to build confidence in comms professionals, as part of my work delivering social media training.

At a CommsHero event a few years ago, I heard that the brand Innocent have a staff mantra that’s all about empowering staff to crack on and do interesting things.

It’s this:

“If you’re 70% sure, go ahead and do it.”

Because nobody can ever be 100% about anything.

And nothing is perfect.

Perfectionism is toxic

If I waited until everything was perfect, you’d never see a single cartoon! And I’d be afraid to show my face on the many webinars and lessons I run.

It’s not sloppy or wreckless to go with something you’re 70% sure of.  70% is usually as good as it gets!

Perfectionism will hold you back, because it will stop you from acting, and make you over critical of yourself.

Conf idence does not equal arrogance

It doesn’t mean blundering into any old decision.

And it’s not about thinking you need to know everything, or arrogantly presenting everything you do as ‘the right way’.

It’s about recognising that an idea, or some work you or your team have done, is pretty good – but knowing you can’t control how people will react to it out once it’s in the world.

But you do it anyway because you think it might be valuable, and it’s worth the risk.

You can’t know that something will work as you want it to.

You can’t expect to get it right every time.

You use your experience, learning and instinct then make your best judgement.

You know you will learn from, or make the most of what happens next, good or bad.

It’s not about being 100% sure

It means going for that lovely job, even if you know you haven’t had experience in all the things required of you.

It means posting that bold social media content, even though you have butterflies of dread in your stomach.

Waiting to be 100% sure means nothing good will ever see the light of day, and you’ll never have the career you deserve.

So, when you’re lacking comms confidence – think about how sure you are.

70% means GO!

Take the online course that turns a comms professional into a confident social media expert

If you’d like to access all the training, resources and creative inspiration you need to be a digital comms unicorn, you can join our online academy for a whole year of magic.

Our students are producing creative, attention-grabbing content for social media that gets more likes, shares and comments than they ever dreamed of.