The comms approval process

Jul 12, 2021


If you’ve been through the comms approval process a few times, you’ll know: the pain is real.

Getting through layers of people to edit and sign-off a piece of content – whether it’s a video, a design, a press release or other copy – it can be excruciating.

They’ll drain all the life out of the thing, and then tell you to make it go viral.

Stay strong.  You’re not alone.

Keep fighting for what you know will make the content engaging and useful to the audience.

It might take the diplomacy skills of a hostage negotiator, but it matters and will be appreciated by the people who have to read or look at your content.

You CAN beat the comms approval process!

Tweet this cartoon

Ironically, when I initially drew and shared this cartoon back in 2017, I misspelled the word ‘irrelevant’.  And of course, if I’d shown it to anybody before I tweeted it, they would have pointed it out and saved me my typo shame!comms approval process


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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

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