Get approval for social media training

Mar 12, 2022

If you work in corporate communication or marketing, social media training will help you learn new techniques and strategies to improve reach and social media engagement,

Our inspiring and practical Social Media Expert Programme is the leading course for transforming brand’s social media.

However with limited training and comms budgets, it can be hard to make the case for taking our course.  But your development is IMPORTANT!

Below is a template email you can send to the person who decides.

(Or maybe you’re the person who decides – in which case, here’s why your colleague should attend!)

Edit as needed, and show them the benefits of investing in you.

Dear [manager/training manager name],

I would like the opportunity to join the Social Media Expert Programme, a 9-week online training programme for comms and marketing professionals.

The course teaches social media strategy, tactics that get more engagement and also promotes creativity.


The programme is designed to dramatically increase our social media engagement with a proven social media methods and frameworks.

For this quality and level of training, that includes personal support and unlimited access, the programme is excellent value.

As the training is practical, I will be able to very quickly use the learning in my work, so we quickly see higher engagement rates in our social media communications, increased reach, and more creative, effective content.

And it is also a long term investment in my professional development, as I can network with other communications professionals, and once I complete the Social Media Expert Programme I would gain the Social Media Expert certificate.

We will get particular value from the training on [insert topic that’s important to you or your organisation].

The full course programme can be found here.

I will also be able to share what I learn with the team and others in the organisation, so colleagues can all achieve higher engagement with our audiences.

The syllabus

Lessons and group discussions are live on Wednesdays between 10.30am and 12.30pm.

Lesson 1: Social media strategy
Lesson 2: Analyse and define your brand’s social channels
Lesson 3: Your social media audiences
Lesson 4: Creative content planning
Lesson 5: Creative content formats
Lesson 6: Tone of voice and copywriting for social media
Lesson 7: Visuals, layout and design
Lesson 8: Evaluating and reporting on your social media
Lesson 9: Optimise your social media content

Social media training quality

I want to take the course so I understand and can implement the newest and most effective communications techniques.

The lead trainer, Hel Reynolds, has won many communications and PR awards, including the 2018 Social Media Marketing Awards. She has an exemplary reputation for training communications professionals.

You can see the excellent reviews from former and current students here.

All the feedback shows that students are able to implement the skills they learn to quickly make huge improvements in reach and engagement.

Costs, location, duration

The cost is £999+VAT per person to join the programme for a year of access to all the training and resources. For a team of 6, the cost is £3499+VAT.

Lessons are held live on Wednesday mornings, over a 9 week period  – with a total of around 25 hours study time.

All training is all online, and so it saves time and the environmental and financial cost of travel and accommodation.

Being online and available to watch on catch-up any time that suits me, means it is also very flexible. I will get access to the course recordings and materials for one year.

I am keen to book as soon as possible, as our team has important work to do and we need to make our communications as engaging and sharable as we can, to ensure we make a meaningful impact.

I’d be very grateful if you’d consider this opportunity for me to develop my skills, and bring the organisation even more value from my work.



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Hel Reynolds

Hel Reynolds

Author of this post

Hel is social media trainer and boss of Comms Creatives. She has been working in comms since 2005, and has been brushing up her expertise in social media for brands since the good old days of MySpace. She also draws the Comms Cartoons, and is usually attached to a mug of coffee.

Comms Creatives Academy membership

Annual membership gets you unlimited access to all our classes, courses and events.

New classes added every month.

All the training, time-saving resources and inspiration you need for a whole year.

A whole year to become a confident, expert social media communicator.