• How audiences behave online so you understand what makes people stop scrolling, engage and take action.
• What social media strategy really means and how it supports your wider communications goals.
• Understanding algorithms so you can increase engagement without chasing myths.
• The Comms Creatives Social Media Strategy Model for planning effective social media.
• Creating communities and campaigns with impact that deliver excellent results.

• How every platform works differently and what audiences expect from each.
• PESO and the communications mix to understand social media’s role within your wider strategy.
• Explore your existing channels to identify strengths, weaknesses and opportunities.
• Defining the purpose of your channels so they don’t become an information dumping ground.
• Prioritising your efforts so you spend time where it makes the biggest difference.

• Creating audience-first content that increases engagement and trust.
• Audience segmentation to understand who you’re trying to reach.
• Audience empathy skills to create more relevant, human content.
• Research techniques to uncover valuable audience insight.
• Turning insight into action so you always know what to post.

• Balancing reactive and proactive content throughout the year.
• Planning manageable content calendars that reduce stress.
• Creative idea generation so you never run out of content.
• The BE EPIC Content Model for creating engaging campaigns.
• Planning tools and systems that save time and keep you organised.

• Why people engage with content and what encourages meaningful conversations.
• Ten proven content formats that consistently encourage interaction.
• Time saving content ideas you can adapt again and again.
• Creative techniques to make everyday communications more interesting.
• Choosing the right format for your message, audience and objectives.

• How social media writing differs from other communications channels.
• Writing stronger copy for LinkedIn, Facebook, Instagram,  TikTok and other platforms.
• Creating an engaging tone of voice that reflects your organisation.
• Writing techniques that increase engagement and encourage action.
• Using AI prompts to improve your writing while keeping it authentic (and never robotic).

• What makes an effective social media image that captures attention.
• Simple design principles for clear, engaging graphics.
• Creating well-balanced layouts that improve readability.
• Making visual content accessible for every audience.
• Building a consistent visual style across your channels.

• Engagement strategies that encourage positive, meaningful conversations.
• Growing a loyal audience rather than chasing vanity metrics.
• Community management techniques for building stronger relationships.
• Responding to negativity professionally with confidence.
• Encouraging advocacy by recognising and rewarding your supporters.

• Why evaluation matters and how to make time for it.
• Choosing the right metrics and ignoring the ones that don’t matter.
• Reporting to colleagues and leaders with confidence.
• Combining quantitative and qualitative insights to tell the full story.
• Using the Comms Creatives reporting template to demonstrate your impact.

This course is the best value programme available and is an investment, not a cost. As well as being lower price than equivalent courses, nowhere else can you learn highly effective techniques and proven methods to massively increase your social media effectiveness. You’ll get world-class and innovative teaching, personal attention, as well as templates, tips and tricks that will save you time and make you more productive. Some courses will be cheaper, but none will get you the same boost to your social media engagement and reach.

The cost reflects the quality of training, expertise and attention you receive. However we offer a 10% non-profit discount to make this more affordable for charity and public sector organisations, enter the promo code ‘nonprofit10’ at checkout or mention it when arranging enrolment by invoice.