Format: Live online (or catch up on recorded replays)
CPD: 90 minutes of learning and professional networking for your records
Award: Professional certificate of attendance
Masterclass: From Boomers to Gen Z – Navigating communication styles across generations
Join us live
For: Communications and marketing professionals
When: 24th November 2026, 1.00pm – 2.30pm
Where: Live online training (Zoom)
Cost: £299+VAT per person
(Free for Comms Creatives Academy members)
Understanding your audiences in key for effective communications.
Join us for a 90-minute masterclass on understanding the key characteristics of different generations and how you can engage with them effectively
- Explore the distinct communication preferences and habits of baby boomers, Gen Z, Millennials and Gen Z
- Discover techniques for adapting tone, content and platform selection
- Understand the importance of effective internal communications across generational divides within teams and departments
This is free for Comms Creatives Academy members, or if you’re not a member yet, you can join us for this session for only £399.
This course is also included as part of the social media strategy course.
About your course tutor
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles.
She has worked across both b2b and b2c sectors, with professional services, higher education, manufacturing, councils, technology companies and more.
She has supported household names such as Hilton, Royal Mail, University of Cambridge and many smaller but perfectly formed high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently self-published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’. In 2024, her next book ‘Smart Social Media: The ultimate guide to growing your business with social media marketing’ will be published by Bloomsbury.
To find out more about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Book now
Need to book by invoice?
Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.
Otherwise, book your place below by credit card.
£299+VAT per person/£999+VAT for a team of up to 6 people
(Comms Creatives Academy members attend free)
