It’s not easy to make time to get your head around social media advertising on your own.

Get this in the diary and we’ll guide you through.

This course is for you if you want to:

We will cover:

• The basics: acquire a firm grasp of advertising fundamentals, from audience profiling to marketing funnels
• The digital landscape: Dive into the contexts of advertising on Meta (Facebook and Instagram), LinkedIn and TikTok.
• Performance measurement: Know what metrics matter and how to analyse the effectiveness of your advertising campaigns
• Practical insights: Learn from real-world examples and best practices

This is free for Comms Creatives Academy members, or if you’re not a member yet, you can join us for this session for only £399.

This course is also included as part of the social media strategy course.

About your course tutor

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles.

She’s worked across both b2b and b2c sectors, with professional services, higher education, manufacturing, councils, technology companies and more.

She has supported household names like Hilton, Royal Mail, University of Cambridge and many smaller but perfectly formed businesses.

She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently self-published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’. In 2024, her next book ‘Smart Social Media: The ultimate guide to growing your business with social media marketing’ will be published by Bloomsbury.

For more information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

Course materials

• Recorded playback of the live lesson, to access 12 months after the live session
• Real-world examples
• Links to further resources

Who should attend 

This online course is ideal for communications professionals working freelance, in-house or agency, in any industry or country across the globe!

Whether you are a comms professional in need of practical tips to boost your advertising know-how, or a social media manager looking to take control of paid-for campaigns, this course will provide valuable insights and examples to build your confidence in advertising. 

We love getting back to basics and ensuring all the fundamentals are in place before you dive into to getting creative, so whether this is all new or it’s time for a refresher – this course is for you.

This is an interactive course, please be prepared to actively engage in discussions. The more you put in, the more you’ll get out.