Format: Live online (or catch up on recorded replays)
CPD: 90 minutes of learning and professional networking for your records
Award: Professional certificate of attendance
Masterclass: The art of social media listening
In comms, we spend a lot of time and effort on creating proactive content – but how do we turn that into conversation with our audiences
Unlock the power of social media listening in this 90-minute course with Luan Wise.
Discover how to monitor and analyse social media conversations to gain valuable insights about your brand, audiences, competitors, and industry trends.
Join us live
For: Communications and marketing professionals
When: 25th February 2025, 1.00pm – 2.30pm
Where: Live online training (Zoom)
Cost: £299+VAT per person
(Free for Comms Creatives Academy members)
- Understand social media listening: grasp the fundamentals of social media listening, including what it is, how it differs from social media monitoring, and why it's crucial for communication professionals.
- Discover tools: get acquainted with some popular social media listening tools (free and paid!)
- Know what to listen for: discover the key elements to monitor in social media conversations. Learn how to identify the most relevant information for your strategic goals.
- Get practical insights: learn how to translate social media listening data into insights you can act on.
- Learn to measure success: understand how to evaluate the effectiveness of your social media listening efforts and how to report findings to key stakeholders.
This is free for Comms Creatives Academy members, or if you’re not a member yet, you can join us for this session for only £299.
This course is also included as part of the social media strategy course.
About your course tutor
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 20 years’ experience in agency, client-side and consultancy roles.
She has worked across both b2b and b2c sectors, with professional services, higher education, manufacturing, councils, technology companies and more.
She has supported household names such as Hilton, Royal Mail, University of Cambridge and many smaller but perfectly formed high-growth businesses.
She’s also a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently self-published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals’. Her 2024 book ‘Smart Social Media: The ultimate guide to growing your business with social media marketing’ is published by Bloomsbury.
To find out more about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Book now
Need to book by invoice?
Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.
Otherwise, book your place below by credit card.
£299+VAT per person/£999+VAT for a team of up to 6 people
(Comms Creatives Academy members attend free)