Format: Live online (or catch up on recorded replay)
CPD: 1.5 hours of learning for your records
Award: Professional certificate of attendance
Masterclass: Storytelling for Internal Comms
Stories bring meaning to messages. They cut through noise, make strategy feel human, and help colleagues connect with what really matters. In this 90-minute session, you’ll learn how to use storytelling to make internal comms clearer, more engaging, and more memorable.
Creator of the Internal Comms Expert Programme, Jessica Roberts s will deep dive into this topic with you.
You’ll walk away with:
- Storytelling techniques that work for Internal Comms
- Practical formats you can use immediately
- Confidence to make storytelling part of your everyday strategy
Take the course
For: Communications and marketing professionals
When: March 12th 2026 1pm-2:30pm
Where: Live online training (Zoom)
Cost: £299+VAT per person
(Free for Comms Creatives Academy members)
In this session, we’ll cover:
- Why stories work: The science behind why people remember stories more than facts.
- Finding and shaping stories: Practical ways to uncover and frame stories from everyday organisational life.
- Simple and impactful story structures: Easy formats and models to turn complex messages into clear, relatable stories
- Storytelling in action: How to apply storytelling principles across various channels – from newsletters to leadership comms.
- Supporting leaders: Tips and tools to help leaders use storytelling to build trust and bring strategy to life.
Who Should Attend
This course is ideal for:
- Social media managers and digital content creators
- Internal communications professionals
- Public sector and government comms teams
- Nonprofits and community engagement leads
About your course tutors
Jessica Roberts is a global internal comms and culture consultant.
For over 16 years, Jess has helped businesses of all shapes, sizes and sectors create moments that matter for their employees every day. At the heart of that, she believes, is the ability to be a skilled communicator.
She’s partnered with an exciting and varied set of clients throughout her career including Sky, Fuller’s, Aldi, Just Eat, Zalando, Vodafone, Wales & West Utilities, Viridor, the NHS and more. She’s also led in-house comms teams in the public and non-profit sector.
Jess works with teams to develop internal comms skills, confidence and capabilities – all aimed at driving meaningful employee engagement
Watch now
Need to book by invoice?
Email lesley@commscreatives.com and tell us which course you’re booking on, and how many people you’re booking for.
Otherwise, buy it now below by credit card.
£299+VAT per person
(Comms Creatives Academy members watch for free)