Why do some messages grab attention and others get scrolled past? The psychology behind human decision-making explains far more about communications success than most of us realise. This masterclass draws on marketing and psychology theory to show you how to apply proven tactics to everyday comms – from social media posts to internal messaging and marketing campaigns.

This is free for Comms Creatives Academy members, or if you’re not a member yet, you can join us for this session for only £299.

This course is also included as part of the social media strategy course.

About your course tutor

Course Instructor: Luan Wise

Luan Wise is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM). She has 25 years’ experience across agency, client-side and consultancy roles, and is the author of eight published books.

Luan helps marketing and comms professionals remove the guesswork, building knowledge and confidence to make smarter decisions and deliver results that matter.

Luan is always learning, and shares what she discovers directly with the Comms Creatives Academy community — from the latest trends and industry research to insights from her current PhD research.
Her training is grounded in data, best practice and real-life examples. Whichever session you join, you’re in great hands with Luan!

To find out more about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise