Strategise Your Social Media!
The online conference for housing association comms professionals
Tuesday, 3 October 2023: 10am to 3pm
If you work in comms for a housing association and want to get more strategic with your brand’s social media, but haven’t yet had the time to plan and write your strategy, this is one event you won’t want to miss!
Be inspired by UK housing’s leading comms experts, who have succesfully implemented the latest and most effective strategies
Head of Communications and Brand
Yorkshire Housing
Digital Content Executive
The Wrekin Housing Group
Social Media and Digital Content Specialist
Nottingham Community Housing Association
Steve Hayes
Director of Corporate Affairs and Communications
GreenSquareAccord
Faye Rimdap
Comms and Marketing
Manager
Phoenix Community Housing
Create a roadmap for your brand’s social media
Work in comms and want to keep on top of the latest techniques and trends in social media?
Struggle to engage in positive conversations with your tenants?
Too busy to plan and write your social media strategy?
At this exclusive interactive online conference hosted by social media expert Hel Reynolds of Comms Creatives, you’ll meet and hear from innovative communications professionals in the housing sector and learn how to:
Nail your unique brand tone of voice
Develop meaningful & engaging community focused content
Respond and deal with angry customers and negative media stories
Discover how TikTok and Reels can work for your audience
Use the power of LinkedIn, Facebook, Instagram and X to engage your audience
£299+VAT per person/£749+VAT team of up to 6
What to expect on the day?
By the end of the day, you’ll:
Be inspired by Hel & 6 of UK housing’s most talented and creative comms professionals
Learn loads & have tonnes of lightbulb moments
Refresh your approach and have some fun time to away from your day-to-day work
Meet and chat with other like-minded comms pros AND
Develop a useable blueprint for your housing brand’s social media!
What’s not to love?
£299+VAT per person/£749+VAT team of up to 6
Meet your speakers
Hannah Jowett
Head of Communications and Brand
Yorkshire Housing
Topic: It’s not what you say
A look at how to make your words shine across different channels and get the tone of voice right for your audiences and organisation. It’s not what you say… it’s the way that you say it!
About Hannah:
Hannah is Head of Communications and Brand at Yorkshire Housing. She leads a team of fabulous comms experts covering PR, internal comms, design, digital and external policy. Hannah led the reinvention of Yorkshire Housing’s brand to bring a fresh new vibe that makes it stand out. Her personal comms motto is try new things, have fun and love what you do.
Topic: The power of Linkedin as a housing employer brand
How to effectively showcase your brand’s proposition on LinkedIn: Market your organisation’s achievements, culture, and customer stories. Additionally, utilise it as a tool to attract new talent that aligns with the organisation’s values and mission.
About Violet:
Violet Pugh is a seasoned marketing communications leader with 12+ years of experience elevating award-winning property and retail brands. She’s passionate about creating impactful campaigns and customer journeys, fostering meaningful brand connections. A champion of people-centered leadership, Violet empowers teams, leveraging her communication prowess to inspire and coach, leading to exceptional outcomes. Her commitment to diversity and inclusion enriches her approach, valuing diverse voices as catalysts for innovation and success. Violet’s passion for excellence and unwavering optimism drive transformative results.
Topic: Thrifty mum: carving a niche for your organisation on TikTok
How a not-for-profit housing association has embraced TikTok, went viral and ended up in The Sun (for the right reasons!)
About Amy:
Amy has worked in digital comms and marketing for over 10 years, having previously won the Housing Heroes Communication Team of the Year award and has had content featured locally, nationally and, well, internationally too. A self-proclaimed nerd, she loves to make content she would want to consume herself. So, expect to see books, her cats and her toddler make an appearance.
Topic: Build your social media
Maximising your social media engagement in the housing sector.
About Robyn:
Robyn Burke is the Social Media and Digital Content Specialist at NCHA, with over six years of working in communications. She’s passionate about raising the profile of the housing sector and finding creative ways to showcase what NCHA does. She’s experienced in different areas of communications but specialises in creating engaging social media and digital content. When she’s not at work, you’ll find her reading Malcolm Gladwell books, watching gymnastics or planning her next snowboarding trip.
Steve Hayes
Director of Corporate Affairs and Communications
GreenSquareAccord
Topic: Proactive vs Reactive Content Planning
How to run social media channels when your customer rarely chooses your service, balance content planning with flexibility to adjust and respond to current issues, deal with problem customers and respond to negative housing stories in the media.
Bit about Steve:
Steve has a decade of experience leading communications for not-for-profit organisations and joined social housing provider GSA in 2022, where he has since led an overhaul of the organisation’s communications function – including its social media presence. Steve has previously held roles at a creative agency and in a host of in-house roles, including a stint as the communications lead for the Chartered Institute of Housing – the sector’s professional body. Steve is a former newspaper editor and worked on newspapers across the West Midlands before moving into communications and PR.
@SteveH_GSA
Topic: Meaningful engagement with tenants
About Faye:
Faye is a seasoned communications specialist with over ten years of experience in the housing and charity sector. As the comms and marketing manager at Phoenix Community Housing, she leads the strategic and operational Communications for the resident-led gateway, specialising in change communications and social and digital media.
With a passion for empowering black and marginalised women and people, Faye is currently an associate at Olmec, a race equality organisation and Special Independent Director at SL Creatives, a CIC based in Peckham that supports women into work.
@fayerimdap
Meet your host & expert tutor
Hel Reynolds
Social Media Creativity Expert
Comms Creatives
Hel is a social media creativity expert and runs Comms Creatives with her sister Lesley.
She’s written social media and comms strategies for many brands – from councils to retail businesses to membership organisations.
She’s taught communications and marketing professionals from brands like Welsh Government, NUS, Manchester City Council and BBC Studios to become successful social media strategists.
As well as teaching, she’s also a respected communications professional with shelves of awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards.
Her aim is to get you feeling inspired, fearless & confident as a social media strategist.
She also loves to draw cartoons, chat to cats and binge-watch repeats of sitcoms like Frasier, Curb Your Enthusiasm and Only Murders In The Building.
Ready to be inspired & plan your
housing association’s social media strategy?
£299+VAT per person/£749+VAT team of up to 6
Sign up now!
If you have any questions about this event, please email: lesley@commscreatives.com
We look forward to meeting you on Tues, 3rd October!
Individual enrolment
£299+VAT per person
✔️ Individual attendance at the Strategise Your Social Media Conference
✔️ 12 months access to video recordings and resources
Team enrolment
£749+VAT up to six people
✔️ Team attendance at the Strategise Your Social Media Conference
✔️ 12 months access to video recordings and resources</span>
Strategy premium bundle
£3499+VAT up to six people
✔️ Team attendance at the Strategise Your Social Media Conference
✔️ 12 months access to video recordings and resources
✔️ Team access to our in-depth strategy writing course