The most important social media measure? The ‘ex-haters’ number.

I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around. In this post I outline: What the ex-hater metric is; Why it’s one of the most important measures; and how to make your ex-hater figuresContinue reading “The most important social media measure? The ‘ex-haters’ number.”