TikTok ban – what does it mean?

TikTok ban – what does it mean?

​​The news that the UK government has banned TikTok from corporate phones for security and privacy reasons will come as a blow to many forward thinking social media managers who’d already spotted the potential for the platform to engage new audiences in a big way. But...
TikTok strategy: talking to Gen Z

TikTok strategy: talking to Gen Z

All the time, comms professionals tell us , is “We need a TikTok strategy that isn’t just about dancing, or being there for the sake of it”. New channels can feel daunting at the best of times, but TikTok is just such a different space that it is...