by Jack Grasby | Dec 15, 2022 | Blog post
According to recent statistics, more than half the world is now on social media. That’s 4.7 billion people – or 59 percent of the human population holding an account on one of the various channels now available to us. Remarkable? Yes. Surprising? Absolutely not. And...
by Gemma Warren | Dec 11, 2022 | Blog post
What exactly is a social media policy? Does your organisation need one? How do you put one together and what the heck goes into it? Stick the word ‘policy’ into the name of a document and you’ll find most eyes and ears prick up. “Oh – this is something...
by Gemma Warren | Sep 30, 2022 | Blog post, Social Media
Increasingly communications pros ask us how to create a podcast – and comes as no surprise. It’s safe to say the popularity of podcasts isn’t dipping any time soon. According to Statista, podcast listeners in the UK in 2021 was 19.2 million. By 2024 listener...
by Hel Reynolds | Sep 9, 2022 | Blog post
How and why do brands respond to the Queen’s death on social media? What goes on behind the scenes? A few , let’s say ‘unexpected’ brands have shared condolences in the past 24 hours. I went to Tiktok to share a few thoughts – but...
by Hel Reynolds | Aug 21, 2021 | Blog post, Social media strategy
We all know we need a social media strategy for our organisations. But when you’re a busy communications professional juggling all the work, it’s hard to set aside time for strategising. However, investing effort now to plan your brand’s social media...
by Hel Reynolds | Aug 13, 2021 | Blog post
These three Twitter tips for comms pros may seem simple, but they make a big difference. We comms professionals are often bonkers busy, so we can be tempted to just share a link to a story with the headline as the text of the tweet. But this isn’t the best way...
