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Do brands need to transfer from Twitter to Mastodon?

Do brands need to transfer from Twitter to Mastodon?

by Hel Reynolds | Nov 19, 2022 | Social media strategy, Twitter

Lots of our clients working in social media and comms are asking about Elon Musk’s takeover of Twitter, and if they should move their brand over to Mastodon or other channels. Here’s the advice we’re giving for now. Now is a good time to analyse what Twitter is...
How to kick-start your idling TikTok account 

How to kick-start your idling TikTok account 

by Jack Grasby | Aug 31, 2022 | Social media strategy, Tiktok

Five TikTok tips for communications and marketing professionals… Anyone who’s active on TikTok may have noticed that Kevin De Bruyne, the Manchester City and Belgium footballer, recently joined the platform. Within a matter of hours of launching his account back...
TikTok and Reels for university comms – better than a brochure!

TikTok and Reels for university comms – better than a brochure!

by Hel Reynolds | Aug 19, 2022 | Content of the week, creativity, Social Media, Social media strategy, Tiktok

A lesson here from university comms that is inspiring for us all – and once again we’re talking Tiktok and Reels! Content of the week goes to the University of Hertfordshire. This post hasn’t not gone hugely viral (though the numbers are good), and...
Best social media courses for comms professionals

Best social media courses for comms professionals

by Gemma Warren | Aug 15, 2022 | Social Media, Social media strategy

If there’s one thing we all know about comms professionals – there’s just not enough time! You have a list as long as your arm, deadlines for yesterday and the time you did block in your calendar for some personal development, well… that got eaten up. So rather...
5 ways to persuade your boss to join TikTok 

5 ways to persuade your boss to join TikTok 

by Zander Mills | Aug 10, 2022 | creativity, Social Media, Social media strategy

TikTok recently surpassed 3 billion downloads around the world- the only app not owned by the artist-formerly-known as Facebook to achieve this feat. Its UK audience is estimated to be more than 13 million and with 67% of TikTok’s audience over 25s, it’s become far...
Fun heatwave social media content

Fun heatwave social media content

by Hel Reynolds | Jul 25, 2022 | Content of the week, creativity, Social Media, Social media strategy

I couldn’t choose just one content of the week, so we have three this week. What they all have in common is they’re fun. Some people can’t see the point of light-hearted posts. They’ll say “the job of comms and marketing is to sell – services, products or ideas....
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