People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater what you are promoting. Bold, funny content is everywhere! It seems likeContinue reading “Funny tweets from nonprofit brands”
Category Archives: Content of the week
Pets: the secret weapon of housing associations on Facebook
Housing associations on Facebook often have a tough time engaging residents. We work with comms pros who manage Facebook pages that are either: • A negative space where people moan about the organisation’s shortcomings • An absolute ghost town, where you struggle to get a single like or comment off anyone, not even a colleague AsContinue reading “Pets: the secret weapon of housing associations on Facebook”
How brands can be more authentic on social media
Comms professionals often ask us how to be more authentic on social media. This desire to be more human and less corporate is great, but people often don’t know where to start. Specifically how can you be authentic on social media? I’ll take you through three examples of social media authenticity in action. See ifContinue reading “How brands can be more authentic on social media”
Superb storytelling on social media
Storytelling on social media, like the kind we teach on the Social Media Expert Course,is a special secret weapon for the comms pro. Here’s a brilliant example of it in this fab Instagram post from Herts Police. Herts Police actually have amazing Instagram posts all the time. They make use of their police dogs (who obviously getContinue reading “Superb storytelling on social media”
The best church social media content
You can learn a lots from the best church social media, no matter what kind of organisation you work for. I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media. Social Media Comms Academy member, Matt Batten, runs a vibrant Twitter feed for LlandaffContinue reading “The best church social media content”
The Weetabix and beans tweet marked an important moment in comms history
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour replying to the Weetabix tweet.Continue reading “The Weetabix and beans tweet marked an important moment in comms history”
Council fun and empathy is content of the week
We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at some fun and engaging social media – just because it’sContinue reading “Council fun and empathy is content of the week”
Powerful real-life storytelling on Facebook is content of the week
Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I couldContinue reading “Powerful real-life storytelling on Facebook is content of the week”
Manchester Council’s touching Christmas message video
Winner of content of the week is a Christmas message video: What a fun and creative idea to turn the house from Christmas movie, Home Alone, into a fantastic gingerbread construction. And spreading that joy with the Royal Marsden Hospital is just a stylish touch, reflecting our national mood of gratitude for the NHS.
South Yorkshire Fire and Rescue’s Burger King spoof is content of the week
This week we’re celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can’t put your finger on it, it’s a parody of the Burger King tweet that went viral a few weeks ago. The Burger King tweet caught people’s attention because it was encouraging theirContinue reading “South Yorkshire Fire and Rescue’s Burger King spoof is content of the week”
Council’s social media illustration is content of the week
I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters. Designed in something like Canva, or as requested of your fab graphic design team if you’re lucky enough to have expert designers on your team.Continue reading “Council’s social media illustration is content of the week”