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Do brands need to transfer from Twitter to Mastodon?

Do brands need to transfer from Twitter to Mastodon?

by Hel Reynolds | Nov 19, 2022 | Social media strategy, Twitter

Lots of our clients working in social media and comms are asking about Elon Musk’s takeover of Twitter, and if they should move their brand over to Mastodon or other channels. Here’s the advice we’re giving for now. Now is a good time to analyse what Twitter is...
Funny tweets from nonprofit brands

Funny tweets from nonprofit brands

by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter

People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
Ten tips for comms pros from the NHS Communications Conference 2018

Ten tips for comms pros from the NHS Communications Conference 2018

by Hel Reynolds | Jun 13, 2018 | Blog post, Innovation, PR, Productivity, Social Media, Twitter

It’s amazing how invigorating it can be to get out of the office to learn and network with other communications professionals. Yesterday I loved hosting the NHS Confederation’s Communications Conference 2018, and I’m so grateful to share some...
Dealing with negative social media comments – dos and don’ts

Dealing with negative social media comments – dos and don’ts

by Hel Reynolds | Jan 24, 2018 | Community Management, Facebook, PR, Social Media, Twitter

The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share my simple dos and don’ts to make things easier. So, this is how to handle unfavourable posts people might tweet your...
The top 10 of UK public sector tweets of 2017

The top 10 of UK public sector tweets of 2017

by Hel Reynolds | Dec 10, 2017 | Blog post, Twitter

Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets for social media. But our organisations do amazing work and our communications teams have bags of talent. I salute communications professionals in...
Posting text and video bilingually to Facebook and YouTube

Posting text and video bilingually to Facebook and YouTube

by Hel Reynolds | Jul 10, 2017 | Community Management, Facebook, Social Media, Twitter, YouTube

Posting text and video bilingually to social media sites is possible, but not simple! This is a practical post on posting to social media for audiences that speak more than one language. I work with many organisations in Wales that post bilingually, and I...
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