Funny tweets from nonprofit brands

People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater what you are promoting. Bold, funny content is everywhere! It seems likeContinue reading “Funny tweets from nonprofit brands”

Ten tips for comms pros from the NHS Communications Conference 2018

It’s amazing how invigorating it can be to get out of the office to learn and network with other communications professionals. Yesterday I loved hosting the NHS Confederation’s Communications Conference 2018, and I’m so grateful to share some excellent insights into comms and life, from a delegate at the event, Katie Stephenson. It was great to meetContinue reading “Ten tips for comms pros from the NHS Communications Conference 2018”

Dealing with negative social media comments – dos and don’ts

The subject of dealing with negative social media comments crops up in almost every social media training course I run, so I thought I’d share my simple dos and don’ts to make things easier. So, this is how to handle unfavourable posts people might tweet your organisation, leave on their Facebook page, or any socialContinue reading “Dealing with negative social media comments – dos and don’ts”

The top 10 of UK public sector tweets of 2017

Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets for social media. But our organisations do amazing work and our communications teams have bags of talent. I salute communications professionals in public services and government, and I want to say thanks for keeping usContinue reading “The top 10 of UK public sector tweets of 2017”

Posting text and video bilingually to Facebook and YouTube

Posting text and video bilingually to social media sites is possible, but not simple! This is a practical post on posting to social media for audiences that speak more than one language. I work with many organisations in Wales that post bilingually, and I thought this may be helpful. It’s just tips from my own trial andContinue reading “Posting text and video bilingually to Facebook and YouTube”

Is your fear stopping your social media comms from saying anything?

Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things in the comments section of each post. Especially if they’re communicating potentially controversial work. The general gist of what I hear is this: ‘If we talk about this, we’ll haveContinue reading “Is your fear stopping your social media comms from saying anything?”

The most important social media measure? The ‘ex-haters’ number.

I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around. In this post I outline: What the ex-hater metric is; Why it’s one of the most important measures; and how to make your ex-hater figuresContinue reading “The most important social media measure? The ‘ex-haters’ number.”

Just how social is your social media?

Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or media organisations than be jailed for murder.” Will Black In this post, I want to show how some of the behaviours that have become standard or accepted in the world of social media communications, share qualitiesContinue reading “Just how social is your social media?”

My five favourite 2014 tweets with pictures

My top two most read blog posts this year were: number 1: a ‘how to’ flow chart, and number 2. a look at how social media can help public servants be less evil. Both are quite visual: they each include charts that make a point with more impact than lots of words. I had a look backContinue reading “My five favourite 2014 tweets with pictures”

Public sector comms: how to not be evil

(Or, ‘How social media helped me get my heart back’) I’m going to keep this quite short considering this is post about obedience, public sector managers, the nature of evil and social media. I’m going to argue how findings of a few psychological studies suggest the modern communications person needs to be more in touchContinue reading “Public sector comms: how to not be evil”

Three ways leaders can get more from social media

If you’re a chief exec or a leader, you’ve probably given Twitter, blogging or even Facebook a go. Maybe you love it. But are you getting the most from it? Sometimes people tell me they’re on social media, they’re starting positive conversations about their work but they’re fed up of the same old topics croppingContinue reading “Three ways leaders can get more from social media”

Social media flow chart for comms pros

* 09/01/21 Social media flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads ago!), I had no idea how popular it would be. People have sent me tweets showing photos of it pinned on office walls, and still people regularly tell me it’s beContinue reading “Social media flow chart for comms pros”

IC Space: three social media ideas for internal communicators

Here’s an article I wrote for the IC Space, sharing three social media tips for internal communicator. You can read the original posting over on the Government Communications Service website. The IC Space is a fantastic place for internal communication professionals across government to learn and network so I was delighted to be asked toContinue reading “IC Space: three social media ideas for internal communicators”

Five lessons social media managers can learn from the police

As a bit of a public sector social media obsessive, I’ve picked up lots of examples of police use of social media from twitter and the news. Police forces have done some fascinating work using social media that all PR and social media people can learn from.  So here are five principles we can considerContinue reading “Five lessons social media managers can learn from the police”

Isn’t it time ALL employees were encouraged to use social media?

I’ve been banging this drum for years now – organisations should be encouraging all employees to use social media. At a conference I spoke at yesterday, two PR legends, Professor Anne Gregory and Jørn Madslien referred in their presentations to the Edelman Trust Barometer and what some of the fascinating insights in the report meanContinue reading “Isn’t it time ALL employees were encouraged to use social media?”

Seven Twitter mistakes we all have to make

The brilliant Comms2point0 guys let me post on their site earlier this week about messing up on Twitter. I’ve republished here but if you get a minute take a look at the amazing resource they have on their website for communications people. Of all experiences we have when using Twitter for our work, blunders, cock-upContinue reading “Seven Twitter mistakes we all have to make”

Twitter and Facebook to the rescue during heavy snow

Lots of councils experience just how important social media is when the weather gets extreme. A week or so ago, Monmouthshire people received and shared timely, useful information, chat and photos during a snowy period. I’ve been really impressed by how effective and helpful the network of Monmouthshire people – council employees, businesses and residentsContinue reading “Twitter and Facebook to the rescue during heavy snow”

Seven social media headlines of 2012 and what they teach us

Last week when the awesome Nick Atkin of Halton Housing and I talked to some clued-up housing sector professionals* we looked at social media in 2012 and what’s in store for next year. Here are just some of the social media stories from 2012 we looked at and what they teach us for 2013. 1.Continue reading “Seven social media headlines of 2012 and what they teach us”

Lessons in democracy and social media from 112 fifteen-year-olds

This month, our elections team in Monmouthshire Council asked me along to Chepstow Comprehensive to talk to students about how people can get involved in community life using social media. This is a post about what this group of young people told me about how they use social media. A day of democracy in theContinue reading “Lessons in democracy and social media from 112 fifteen-year-olds”

Making mistakes and giving staff access to social media

Some very clever people I’ve learned lots from over the past few years have let me publish guest posts on their blogs. They are all about social media and based on my experiences so I thought I’d group them here. They all touch on the following subjects: giving staff access to social media what thatContinue reading “Making mistakes and giving staff access to social media”

Beginners’ tips for the new public sector tweeter

For public sector types starting to tweet, it can be a bit daunting making a start. So here are some basic tips for getting started – these are just a few that I have found worked for me. [Photo by rikulu] Finding people to follow Finding people to follow is a good start but takesContinue reading “Beginners’ tips for the new public sector tweeter”

Twitter: more than talking about your breakfast

There are still a load of people out there who dismiss social media sites like Twitter as being where young people LOL and ROFL and talk about their breakfast.   Janet Street Porter was taking pop at Twitter on a TV show last week and repeated lots of the same arguments we’ve probably all heardContinue reading “Twitter: more than talking about your breakfast”

Live Q&As – getting people talking to their council on Twitter

Here’s a summary of how/why we do our live Q&A Twitter session with cabinet members.  I would love any suggestions on how we can improve or comments of any kind really, the beauty of social media is being able to learn from you all. Councillor Twitter Q&As   The idea began last September when ourContinue reading “Live Q&As – getting people talking to their council on Twitter”

To follow or not to follow on Twitter? Are you part of a community or are you aloof?

One of the hundreds of things that are great about using social media is the capacity to build communities – it’s one of the useful elements I’ve found while managing a twitter account for a local authority.   An organisation has an opportunity to find out what people think about what it does, what interestsContinue reading “To follow or not to follow on Twitter? Are you part of a community or are you aloof?”