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FIGHT! How traditional and social media battle to be the most important 👇

FIGHT! How traditional and social media battle to be the most important 👇

by Hel Reynolds | Jul 24, 2023 | PR, Social Media, Social media strategy, Tiktok

@dylan.page NEWSDADDY SUNDAYS- Week 2 ♬ original sound - Dylan Page Traditional and social media are at war. This video shows the story of journalists having a (very subtle) pop at social media creators. I can relate. For decades, (whether it’s unfair or not)...
The comms approval process

The comms approval process

by Hel Reynolds | Jul 12, 2021 | Comms Cartoons, Comms life, creativity, PR, Productivity, Social Media

Woah there! You can't access this page without Comms Creatives Academy membership, or buy an individual course.  If you have an account, login now: Username Password Remember Me     Forgot...
The ‘commsplanation’: duff advice from the non comms colleague

The ‘commsplanation’: duff advice from the non comms colleague

by Hel Reynolds | Nov 23, 2020 | Comms Cartoons, Comms life, PR, Social Media

I made up a word: “commsplanation’. Have you ever been commsplained? It’s where someone who is less qualified than you, or less experienced, explains something to you. They get hold of the tiniest amount of knowledge, and suddenly they’re...
The future of PR & communications: 2020 & beyond

The future of PR & communications: 2020 & beyond

by Hel Reynolds | Dec 31, 2019 | creativity, PR, Social media strategy, strategy

As a creative PR and comms trainer, I’m often asked, ‘What is the future of PR and communications?’ It’s a fun and daunting topic to explore. Will tech advances change the industry completely? Will robots steal our jobs? How can we change to future-proof our careers...
Communications strategy, snakes and ladders style

Communications strategy, snakes and ladders style

by Hel Reynolds | Aug 20, 2018 | Blog post, creativity, Innovation, PR

Ever have that feeling when you see something so nifty, and simple that you wish you’d thought of it? That was me when I saw this very creative communications strategy template from Sarah Yates, Broxtowe Borough Council’s brilliant Corporate Communications...
A comms guide to the ‘sorry not sorry’ statement

A comms guide to the ‘sorry not sorry’ statement

by Hel Reynolds | Nov 28, 2016 | PR, Social Media

Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about Cardiff Council I read this week, demonstrates that sometimes, using humour can be a great way to diffuse tension. Somebody at the council...
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