How brands can be more authentic on social media

How brands can be more authentic on social media

Comms professionals often ask us how to be more authentic on social media. This desire to be more human and less corporate is great, but people often don’t know where to start. Specifically how can you be authentic on social media? I’ll take you through...
Superb storytelling on social media

Superb storytelling on social media

Storytelling on social media, like the kind we teach on the Social Media Expert Course,is a special secret weapon for the comms pro. Here’s a brilliant example of it in this fab Instagram post from Herts Police. Herts Police actually have amazing Instagram...
The best church social media content

The best church social media content

You can learn a lots from the best church social media, no matter what kind of organisation you work for. I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media. Social Media Comms...
Great comms takes courage

Great comms takes courage

I’ve mentioned before on this blog that great comms takes courage – but this is a really quick post to say well done to creative comms professionals out there.Because, our job isn’t as easy as it looks to others. No matter what we say in interviews, doing...