by Hel Reynolds | Jun 1, 2017 | Blog post
I have written The Comms Manifesto, partly because I want something I can show people when they have the wrong end of the stick about what I do. Modern and professional communications has nothing to do with spin, lies and propaganda. This is my idea of what we do....
by Hel Reynolds | Mar 27, 2017 | Blog post
Communicators often confide in me that they don’t really like using Facebook (and other social media) for their organisations because people will probably post snarky things in the comments section of each post. Especially if they’re communicating potentially...
by Hel Reynolds | Oct 25, 2016 | Blog post
Do you want to cry when someone asks if they can have an app? Do you shout for mercy when a colleague tells you to make their boring story go viral? Now you can enjoy these excruciating moments, with Comms Facepalm Bingo! Gamify that pain. (If you like my scrawls, I...
by Hel Reynolds | Aug 26, 2016 | Blog post
I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around. In this post I outline: What the ex-hater metric is; Why it’s one of the most...
by Hel Reynolds | May 29, 2016 | Blog post
Have you ever wandered over to your head of finance and told them how they should interpret the Small Business, Enterprise and Employment Bill of 2014-15? No? Funny how comms people often find colleagues from other professional disciplines advise us about comms...
by Hel Reynolds | Feb 12, 2016 | Blog post
Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or media organisations than be jailed for murder.” Will Black In this post, I want to show how some of the behaviours that have become standard or...
