by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter
People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
by Hel Reynolds | May 11, 2021 | creativity
LIVE WORKSHOP FOR COMMS PROS: TUESDAY, 1ST JUNE AT 12.30PM Based on the science of creativity, we set you tasks to get you feeling happy, productive and inspired. After the success of our #31DaysOfCreativity challenge, we thought it’s time we run another...
by Hel Reynolds | Feb 12, 2021 | Content of the week, creativity, Social Media
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour...
by Hel Reynolds | Jan 20, 2021 | creativity, Social Media
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you...
by Hel Reynolds | Dec 10, 2020 | Content of the week, creativity, Social Media
Winner of content of the week is a Christmas message video: Our Social Media Academy members, Manchester Council, have knocked this out of the park. The Christmas message video is sweet and touching and beautifully animated. What I love most is the text that...
by Hel Reynolds | Nov 26, 2020 | Content of the week, creativity
I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are kind of like mini-posters. Designed in something like Canva, or as requested of your fab graphic design team if...
