by Hel Reynolds | Aug 26, 2016 | Community Management, Facebook, Linkedin, PR, Social Media, Twitter
I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around. In this post I outline: What the ex-hater metric is; Why it’s one of the most...
by Hel Reynolds | May 29, 2016 | Blog post, Community Management, Facebook, Social Media
Have you ever wandered over to your head of finance and told them how they should interpret the Small Business, Enterprise and Employment Bill of 2014-15? No? Funny how comms people often find colleagues from other professional disciplines advise us about comms...
by Hel Reynolds | Feb 12, 2016 | Blogging, Community Management, Facebook, Innovation, Linkedin, PR, Social Media, Twitter, Yammer, YouTube
Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or media organisations than be jailed for murder.” Will Black In this post, I want to show how some of the behaviours that have become standard or...
by Hel Reynolds | Dec 14, 2014 | Community Management, Facebook, PR, Social Media
Facebook can be a hard place for brands. It’s a lot like a wedding: friends and family gather to have fun, catch up and talk to each other. Brands need to be careful on Facebook that they don’t come across as a salesperson or a work bore at the party. Moreover, as...
by Hel Reynolds | Dec 4, 2014 | Community Management, Innovation, Productivity, Social Media
A great report from business advisory and accountancy firm BDO, Direct Message, has been released this week, showing results of councils reported use of social media. According to localgov.co.uk: “Two-thirds of councils are now using social media, with 77%...
by Hel Reynolds | Nov 5, 2014 | Blog post, Community Management, Innovation, Social Media
Broadcasting meetings to residents live on the Internet needn’t cost the earth, as Monmouthshire County Council has demonstrated in recent weeks. The council has bypassed expensive monthly fees from livestreaming services by directly streaming meetings, from the...
