by Hel Reynolds | Mar 25, 2020 | creativity, Social Media
This is a practical guide to maintaining creative social media during the coronavirus crisis. Actually, all of the advice here is relevant at any time, but it’s pretty vital now. There’s loads more I want to tell you, but I’ve brutally edited it down to 5 areas...
by Hel Reynolds | Dec 19, 2019 | Social Media
Developing an interesting and engaging social media tone of voice is a hot topic for lots of us who look after social media for brands. It’s all very well saying we should be less corporate and more human – but what kind of human do we want to be? Because...
by Hel Reynolds | Oct 2, 2018 | Social Media, strategy
These days during huge news events, we are all scrolling through social media to find out the latest updates and see photos of what’s going on. As Princess Eugenie’s upcoming wedding is fast-approaching, I think about the local council’s communications team. What a...
by Hel Reynolds | Aug 30, 2018 | creativity, Social Media, strategy
We can make a real difference to the impact of our comms by working to a creative communications strategy.The thing about being involved in your organisation’s strategy is, it’s all so serious, and the results can often feel conventional and just STANDARD.But we are...
by Hel Reynolds | Jul 25, 2018 | Blog post, creativity, Innovation, Social Media
Have you signed up to the The Creativity Coffee Break newsletter? Sign up now! Every week, I send an email newsletter with comms stories, ideas and tips. It can be easy to get snowed under with work and get into a a habit of doing things the same way. The...
by Hel Reynolds | Nov 28, 2016 | PR, Social Media
Is it ever OK to respond to a breaking story about a mistake your organisation has made – with a joke? A BBC story about Cardiff Council I read this week, demonstrates that sometimes, using humour can be a great way to diffuse tension. Somebody at the council...
