Articles
The best church social media content
You can learn a lots from the best church social media, no matter what kind of organisation you work for. I've noticed a lot of church-type content...
The Weetabix and beans tweet marked an important moment in comms history
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you've guessed it: content of the week...
Council fun and empathy is content of the week
We admire cool stuff from brands of all sorts. We've noticed: local government has been nailing it lately! So content of the week goes to THREE...
Empathy – the secret ingredient in social media engagement
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it's...
Powerful real-life storytelling on Facebook is content of the week
Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I'm getting my best Miley Cyrus singing...
Manchester Council’s touching Christmas message video
Winner of content of the week is a Christmas message video: Our Social Media Academy members, Manchester Council, have knocked this out of...
South Yorkshire Fire and Rescue’s Burger King spoof is content of the week
This week we're celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can't put...
Council’s social media illustration is content of the week
I want to talk about social media illustration and cartoons in your comms. It seems relatively rare! We see so many social media graphics that are...
The ‘commsplanation’: duff advice from the non comms colleague
I made up a word: "commsplanation'. Have you ever been commsplained? It's where someone who is less qualified than you, or less experienced,...
Cameo celebrities: endorsement small brands can afford
Getting a celebrity to promote your brand has long been a desirable but costly way to get your audience's attention. Some charities could rely on a...
Creative thinking for comms pros: brand metaphors
Creative thinking is not just something we do at work when we're designing campaigns. We can apply creative thinking to all parts of life and work....
Ten phrases social media managers hate
You might imagine that the phrases social media managers hate to hear would be "we're out of coffee", or "there's nowhere to charge your phone". But...
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