by Hel Reynolds | Aug 19, 2022 | Content of the week, creativity, Social Media, Social media strategy, Tiktok
A lesson here from university comms that is inspiring for us all – and once again we’re talking Tiktok and Reels! Content of the week goes to the University of Hertfordshire. This post hasn’t not gone hugely viral (though the numbers are good), and...
by Hel Reynolds | Jul 25, 2022 | Content of the week, creativity, Social Media, Social media strategy
I couldn’t choose just one content of the week, so we have three this week. What they all have in common is they’re fun. Some people can’t see the point of light-hearted posts. They’ll say “the job of comms and marketing is to sell – services, products or ideas....
by Hel Reynolds | Jul 7, 2022 | Content of the week
A COUNCIL has stormed TikTok, with CORPORATE NEWS! Who would have thought?!So this week we’re handing the content of the week medal to Redbridge Council. They’ve announced a new Chief Executive in a hugely effective way, complete with Love Island reference....
by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter
People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
by Hel Reynolds | Feb 12, 2021 | Content of the week, creativity, Social Media
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour...
by Hel Reynolds | Jan 21, 2021 | Content of the week, Social Media
We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at...
