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Do brands need to transfer from Twitter to Mastodon?

Do brands need to transfer from Twitter to Mastodon?

by Hel Reynolds | Nov 19, 2022 | Social media strategy, Twitter

Lots of our clients working in social media and comms are asking about Elon Musk’s takeover of Twitter, and if they should move their brand over to Mastodon or other channels. Here’s the advice we’re giving for now. Now is a good time to analyse what Twitter is...
Funny tweets from nonprofit brands

Funny tweets from nonprofit brands

by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter

People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
The top 10 of UK public sector tweets of 2017

The top 10 of UK public sector tweets of 2017

by Hel Reynolds | Dec 10, 2017 | Blog post, Twitter

Yes, public sector tweets can be exciting and interesting! In the public sector, we often have small, or no, budgets for social media. But our organisations do amazing work and our communications teams have bags of talent. I salute communications professionals in...
My five favourite 2014 tweets with pictures

My five favourite 2014 tweets with pictures

by Hel Reynolds | Dec 31, 2014 | Social Media, Twitter

My top two most read blog posts this year were: number 1: a ‘how to’ flow chart, and number 2. a look at how social media can help public servants be less evil. Both are quite visual: they each include charts that make a point with more impact than lots of...
IC Space: three social media ideas for internal communicators

IC Space: three social media ideas for internal communicators

by Hel Reynolds | Apr 3, 2014 | Blog post, Social Media, Twitter

Here’s an article I wrote for the IC Space, sharing three social media tips for internal communicator. You can read the original posting over on the Government Communications Service website. The IC Space is a fantastic place for internal communication...
Five lessons social media managers can learn from the police

Five lessons social media managers can learn from the police

by Hel Reynolds | Mar 15, 2014 | Blog post, Social Media, Twitter

As a bit of a public sector social media obsessive, I’ve picked up lots of examples of police use of social media from twitter and the news. Police forces have done some fascinating work using social media that all PR and social media people can learn from.  So...
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