by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter
People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
by Hel Reynolds | Feb 19, 2021 | Content of the week, Instagram, Social Media
You can learn a lots from the best church social media, no matter what kind of organisation you work for. I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media. Social Media Comms...
by Hel Reynolds | Feb 12, 2021 | Content of the week, creativity, Social Media
I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour...
by Hel Reynolds | Jan 21, 2021 | Content of the week, Social Media
We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at...
by Hel Reynolds | Jan 20, 2021 | creativity, Social Media
Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you...
