Funny tweets from nonprofit brands

People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater what you are promoting. Bold, funny content is everywhere! It seems likeContinue reading “Funny tweets from nonprofit brands”

The best church social media content

You can learn a lots from the best church social media, no matter what kind of organisation you work for. I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media. Social Media Comms Academy member, Matt Batten, runs a vibrant Twitter feed for LlandaffContinue reading “The best church social media content”

The Weetabix and beans tweet marked an important moment in comms history

I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour replying to the Weetabix tweet.Continue reading “The Weetabix and beans tweet marked an important moment in comms history”

Council fun and empathy is content of the week

We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at some fun and engaging social media – just because it’sContinue reading “Council fun and empathy is content of the week”

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporateContinue reading “Empathy – the secret ingredient in social media engagement”

Powerful real-life storytelling on Facebook is content of the week

Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I couldContinue reading “Powerful real-life storytelling on Facebook is content of the week”

South Yorkshire Fire and Rescue’s Burger King spoof is content of the week

This week we’re celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can’t put your finger on it, it’s a parody of the Burger King tweet that went viral a few weeks ago. The Burger King tweet caught people’s attention because it was encouraging theirContinue reading “South Yorkshire Fire and Rescue’s Burger King spoof is content of the week”