Funny tweets from nonprofit brands

People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater what you are promoting. Bold, funny content is everywhere! It seems like […]

The best church social media content

You can learn a lots from the best church social media, no matter what kind of organisation you work for. I’ve noticed a lot of church-type content in my homefeeds lately, like this sign in a cathedral that got shared all over social media. Social Media Comms Academy member, Matt Batten, runs a vibrant Twitter feed for Llandaff […]

The Weetabix and beans tweet marked an important moment in comms history

I expect you have seen the Weetabix and beans tweet this week, and all the brand reactions to it. And maybe you’ve guessed it: content of the week goes to all the fabulous comms pros from all sorts of brands who got stuck in with a little bit of cheeky humour replying to the Weetabix tweet. […]

Council fun and empathy is content of the week

We admire cool stuff from brands of all sorts. We’ve noticed: local government has been nailing it lately! So content of the week goes to THREE different local authorities doing COVID comms. But it’s not your ordinary safe stuff, this week, we can look at some fun and engaging social media – just because it’s […]

Empathy – the secret ingredient in social media engagement

Empathy is one of the core elements to getting your social media content and tone of voice spot on. First off, knowing who your audience is: (it’s not everyone!) – then getting their attention by demonstrating that you know just how they feel. When you design your ideas, empathy is what separates the boring, corporate […]

Powerful real-life storytelling on Facebook is content of the week

Telford & Wrekin Council is sharing a COVID-19 update. 4d · ‼️ THIS IS REAL ‼️ Below is a story from Sharn who is 34 years old, a fit and healthy mother of two children and lives in Telford. We asked if we could share her story to show everyone that Covid is real, it's here in Telford & Wrekin and could put any one of us in hospital. Cases are still rising rapidly locally and it is now so IMPORTANT we all follow guidelines to keep everyone safe. One mistake could cost someone else's life: 🏠 STAY AT HOME - only leave your house for essential items such as food or medication, work or to help someone vulnerable. ❌ DO NOT MIX HOUSEHOLDS (unless you are part of a support bubble) ❌ DO NOT TRAVEL FOR EXERCISE - You should exercise near to home. Read Sharn's story below 👇 So the first picture here was 26th Dec I felt perfectly well had a lovely day with my daughter. Woke up 27th took tree down then got a head ache that's all!! I went for a test and dropped kids to their dad for them to be safe. I haven't set eyes on my children since! I stayed home alone for 7 days trying to beat it but Covid had other ideas. I was admitted last Sunday and Tuesday I thought I was leaving in a box as I couldn't breathe unattended!! I have never been so scared and alone in my life thinking you are never going to see your children again is torture. Fortunately I'm getting stronger everyday so will be home soon. Sadly not everyone is as fortunate so many bodies leaving this hospital it's awful. The staff are worth their weight in gold true heroes I wouldn't be here if it wasn't for them!! I owe them my life!! Things can change so quickly in life appreciate everything. TAKE THIS VIRUS SERIOUSLY GUYS ❤️ Get well soon Sharn ❤️

Storytelling on Facebook is one of the most effective skills you can have in your comms bag of talents. And I’m getting my best Miley Cyrus singing ready to tell you that our content of the week came in like a Wrekin ball….. Well a Telford and Wrekin Council ball, to be exact. I could […]

South Yorkshire Fire and Rescue’s Burger King spoof is content of the week

This week we’re celebrating a cheeky and fun Facebook post from South Yorkshire Fire & Rescue (SYFR)! If it seems familiar, but you can’t put your finger on it, it’s a parody of the Burger King tweet that went viral a few weeks ago. The Burger King tweet caught people’s attention because it was encouraging their […]