Everything a social media pro needs, all in one place
Twenty-eight social media and content courses, and you can join every one live or watch it back on replay. Build a strategy, master each platform, make videos people love, grow a community and prove your results. Every class earns you a certificate and a badge, and helps you grow and update your social media expertise.
Led by Hel, Luan and Zander
Three social media experts who do this work for real, every day. Meet the team
One membership. Every course on this page. All year.
Academy members can attend every social media course here as part of their membership, alongside the rest of our live calendar. Join the sessions live or watch them back on replay, whichever suits your week.
The full line-up
Join live and online, or watch back on replay whenever suits you. In-depth programmes and workshops build your skills from the ground up. Short masterclasses let you go deep on one platform or skill at a time.
IN-DEPTH PROGRAMMES AND WORKSHOPS
The social media expert programme
Grow your brand's impact on social, step by step, with strategy, content and a big boost of creative confidence.
The social media strategy programme
Build a social media strategy that links to your organisation's goals and shows what social can achieve.
LinkedIn strategy and tactics
Get your brand and your people seen on LinkedIn, with content that sparks proper conversations.
The comms video making programme
Plan, film and edit short videos on your phone, even if you have never pressed record before.
The engaging content programme
Create scroll-stopping content your audiences want to see, save and share.
TikTok strategy and tactics
A hands-on day to plan, film and post TikToks that suit your brand, whatever your sector.
Mastering social media analytics
Turn your numbers into insight you can act on, and reports people actually read.
Social media advertising
Plan, target and measure paid social campaigns that make every pound work harder.
SHORT MASTERCLASSES
Instagram strategy and tactics
Make the most of posts, Reels and Stories to grow a loyal Instagram community.
Facebook strategy and tactics
Get more from Facebook pages and groups with content your community responds to.
YouTube strategy and tactics
Plan, optimise and grow a YouTube channel that people find and stay for.
X, Threads and Bluesky
Get to know the text-first platforms and decide where your brand belongs.
Reddit for comms
Understand how Reddit's communities work and join the conversation the right way.
Writing for social media audiences (and algorithms)
Write posts that people stop for and platforms love to share.
Short form video essentials: Reels, Shorts and TikToks
Plan and publish short videos that work across every major platform.
Content pillars
Sort your ideas into clear themes so planning gets easier and content gets stronger.
Repurpose your content
Get more mileage from every piece of content you make.
Podcasting for comms pros
Plan, record and promote a podcast your audience will want to hear.
Communicate your annual report on social media
Turn annual report facts and figures into social content people want to read.
Social media engagement
Spark more comments, shares and conversations with proactive and reactive tactics.
Community management
Build and look after an online community that feels welcoming and well run.
How to work with creators and influencers
Find the right creators, build great partnerships and measure what they bring.
Social media audit: how to measure and analyse your brand's channels
Review every channel with a clear, repeatable audit and know exactly where to focus.
Social media listening
Tune in to what people say about your brand and your sector, then act on it.
Social media policy: risk and reputation
Write a clear social media policy and keep your brand's reputation in great shape.
Support your CEO to use social media
Help leaders show up on social with confidence and a voice that sounds like them.
Social media for recruitment and employer brand
Attract great people with content that shows what it's really like to work with you.
Employee advocacy: get colleagues on social media
Get colleagues sharing your stories so your messages travel further.
Collect your badges
Every class comes with its own certificate and badge. Complete a pathway and you earn a mega badge that shows the world exactly where your expertise lies. Choose the one that fits where you are right now.
Social Content Pro
For creators at heart who want content, copy and video that people stop scrolling for.
- The engaging content programme
- Writing for social media audiences (and algorithms)
- Short form video essentials
- Repurpose your content
Social Media Expert
For the people running their brand's channels day to day who want to do it brilliantly.
- The social media expert programme
- Social media engagement
- Any two platform masterclasses you fancy
Social Media Strategist
For big-picture thinkers who want to plan, measure and prove what social can do.
- The social media strategy programme
- Mastering social media analytics
- Social media audit
- Social media listening
Members can work through every pathway within their membership year. Progress not perfection: start with one class and build from there.
Learn social media from people who do it for real
Between them, Hel, Luan and Zander have trained thousands of comms and marketing pros, written the books and run the channels. You get all three of them, all year.
Hel Reynolds
Hel is the driving force behind everything unboring. Known for her playful, practical approach, she has helped thousands of comms pros unlock their creativity, master social media and build strategies that work. If you have ever felt stuck in a comms rut, her sessions are the spark that gets you out of it.
Teaches: strategy, content, LinkedIn, video and writing for social
Luan Wise
Luan is a Chartered Marketer and Fellow of the Chartered Institute of Marketing (FCIM). She has 25 years' experience across agency, client-side and consultancy roles, and is the author of eight published books. Luan helps marketing and comms professionals remove the guesswork, building knowledge and confidence to make smarter decisions and deliver results that matter.
Luan is always learning, and shares what she discovers directly with the Comms Creatives Academy community, from the latest trends and industry research to insights from her current PhD research. Her training is grounded in data, best practice and real-life examples. Whichever session you join, you're in great hands with Luan!
Teaches: platforms, analytics, advertising, community and reputation
Zander Mills
By day, Zander manages comms for a public sector organisation, so he knows exactly what it takes to make a campaign land under pressure. He makes and publishes TikToks for his own organisation and brings that hands-on know-how, plus plenty of cheeky, unboring energy, to every session.
Teaches: TikTok and podcasting
“The social media strategy course was so helpful, and continuing with the social expert course and all the masterclasses have really improved our social media and made a huge difference!”
Holly Felstead, Berkshire Healthcare NHS Foundation Trust
Every course in the library is yours too
Membership unlocks the whole Comms Creatives Academy library: 70+ courses across eight areas, live and on replay. Social media sits at the heart of your learning, and the rest of the library helps you grow around it. Here are some courses our social media members love to pair with their pathway.
HANDPICKED TO HELP YOU GROW IN SOCIAL MEDIA
Comms strategy
Connect your social media to the bigger comms picture and your organisation's goals.
Know your audiences: mapping, personas and getting your messaging right
Know exactly who you're talking to on every channel, and what they care about.
Creative thinking and imaginative campaigns for comms pros
Come up with campaign ideas people remember and talk about.
Powerful, persuasive copywriting for comms pros
Write captions and hooks that make people stop, read and act.
The Canva for comms programme
Design scroll-stopping graphics and carousels in minutes, no designer needed.
Comedy in corporate comms
Bring warmth and humour to your channels while staying on brand.
The crisis comms programme
Respond with calm and confidence when something kicks off online.
AI for comms professionals in 2027
Plan, draft and analyse faster with AI, with your judgement firmly in charge.
NewJoin once. Learn all year.
Comms Creatives Academy membership gives you every social media course on this page, plus our wider live calendar, the replay library and a friendly crowd of communicators from the public sector, private industry and non-profits. A whole year of unboring learning, with room to try everything.
MEMBERS GET
- All 28 social media and content courses, live
- Certificates and badges for every class
- All three pathway badges within reach
- Replays of every session
- The rest of the Academy calendar too