I’ve been developing a course on social media evaluation, and one metric stands out to me as most important. I call it the ‘ex-haters story’: the number of people you’ve won-around. In this post I outline: What the ex-hater metric is; Why it’s one of the most important measures; and how to make your ex-hater figuresContinue reading “The most important social media measure? The ‘ex-haters’ number.”
Category Archives: Linkedin
Just how social is your social media?
Most are not serial killers – in fact psychopaths are more likely to find their way into politics, boardrooms or media organisations than be jailed for murder.” Will Black In this post, I want to show how some of the behaviours that have become standard or accepted in the world of social media communications, share qualitiesContinue reading “Just how social is your social media?”
Social media flow chart for comms pros
* 09/01/21 Social media flow chart – updated for 2021! When I first posted this chart 7 years ago (and more than 52,000 downloads ago!), I had no idea how popular it would be. People have sent me tweets showing photos of it pinned on office walls, and still people regularly tell me it’s beContinue reading “Social media flow chart for comms pros”
Five reasons to like LinkedIn endorsements – why it’s good to endorse your colleagues
I was surprised by how little people think of the fairly new feature in LinkedIn – the ‘endorsement’ – when I tweeted about liking the function recently. My comment sparked some interesting discussion and I thought I’d share some ideas in favour of endorsements here. 1. It feels good to give positive feedback In ourContinue reading “Five reasons to like LinkedIn endorsements – why it’s good to endorse your colleagues”
Making mistakes and giving staff access to social media
Some very clever people I’ve learned lots from over the past few years have let me publish guest posts on their blogs. They are all about social media and based on my experiences so I thought I’d group them here. They all touch on the following subjects: giving staff access to social media what thatContinue reading “Making mistakes and giving staff access to social media”
Someone’s talking to my organisation using social media – what do I say back?
Here’s a guide to responding to customers or stakeholders in social media for corporate use. Essentially, these are just principles that make good PR practice but lots of us aren’t used to this new level of engagement so I hope they help. So: once you know your content is good, it’s relevant toContinue reading “Someone’s talking to my organisation using social media – what do I say back?”