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The comms manifesto

I have written The Comms Manifesto, partly because I want something I can show people when they have the wrong end of the stick about what I do. Modern and professional communications has nothing to do with spin, lies and propaganda. This is my idea of what we do....

Introducing the Comms GOATs!

Who are the people in comms pioneering creative approaches in their work? You may not even know who the comms greats out there are, as they aren’t always very visible while they work away in an in-house job, or behind the scenes working with clients. We are going to...

Find yourself as a comms pro

There’s no right way to have a comms career. You don’t have to feel stuck on a particular path. I did sales, press, comms strategy, social media, websites – before I found social media training, which I love. And maybe my career will turn into something else one...

Get approval for social media training

If you want to learn new techniques and strategies to improve reach and social media engagement, our inspiring and practical Social Media Expert Programme is the best option. But with limited training and comms budgets, it can be hard to make the case for taking a...

If the comms profession had an advertising budget

This #CommsAds idea was a fun way to show off our new brand style – hope it makes you smile more than you groan! (More about this mini-campaign below). If you would like amazing support and community to go with your creative social media training, head over to...

The top free online communities for comms pros

This is a list of some cracking comms communities online, that offer support, inspiration and chat about comms issues we have in common. We all need a gang of people who ‘get it’ to belong to – especially if you work in a small team on on your own as...

Three Twitter tips for comms pros

These three Twitter tips for comms pros may seem simple, but they make a big difference. We comms professionals are often bonkers busy, so we can be tempted to just share a link to a story with the headline as the text of the tweet. But this isn’t the best way...

Comms is not common sense

I’ve heard a few people say that communications is common sense. It’s not. #comms is not common sense pic.twitter.com/QRamhaW8ys — Comms Creatives (@commscreatives) February 24, 2021 It could apply to lots of jobs I suppose, but it’s...

How to deal with procrastination?

Ever wonder how to deal with procrastination? Me too*. Here’s how procrastinating shows up in my work: I get stuff done. But this is the only way I know how. Just me? pic.twitter.com/ZoAsTlbpK4 — Hel Reynolds (@HelReynolds) September 25, 2020 Lots of...

Creative thinking for comms pros: brand metaphors

Creative thinking is not just something we do at work when we’re designing campaigns. We can apply creative thinking to all parts of life and work. I encourage our students in comms teams to spend ten minutes every now and then practicing creative thinking, to...

Ten phrases social media managers hate

You might imagine that the phrases social media managers hate to hear would be “we’re out of coffee”, or “there’s nowhere to charge your phone”. But there are phrases that strike even more fear into social media managers. To...

The comms Christmas gift list

If you’re anything like me, you do your shopping at the very last minute.  And maybe you save time by wrapping your gifts in scrunched tinfoil… just me?! Anyway, if you want to get a little something for your comms colleagues, here are are a few ideas. Make creative...

Take the 31 Days of Creativity Challenge 

Take The 31 Days Of Creativity Challenge Unleash your creative side in under 15 minutes a day Our gift to you: an easy programme with 31 quick tasks that will boost your creativity. A lot of people think creativity is just for people like artists, graphic designers...

Do you get the comms butterflies of dread?

Being a creative comms person is not the easy option. You create something a little different that you think is pretty good – but you don’t know how it will be received by your audiences, & colleagues It’s emotional. Nerve-wracking. Ever since I...

A PR and comms stress epidemic: survey results 2019

I am seriously concerned about the stress faced by the hundreds of comms and PR professionals took part in a survey, and the hundreds of people I train every year. Results of a survey of 442 people working in the industry have revealed this: We are suffering a PR and...

Punctuation: five fun facts

It’s National Punctuation Day! So I thought I’d share five more-interesting-than-it-sounds trivia about punctuation. Because I KNOW you comms creatives have a sneaky obsession with punctuation. 1. Do you correctly use hyphens and dashes?I have discovered...

Replace your inner critic with an inner fan club

How much do you let your inner critic hold you back? Maybe it’s a comms and marketing thing, but we seem to be quite hard on ourselves. We view our own work and ideas as harshly as would a sworn enemy. We let the occasional mistake or sloppy piece of work linger...

Great comms takes courage

I’ve mentioned before on this blog that great comms takes courage – but this is a really quick post to say well done to creative comms professionals out there.Because, our job isn’t as easy as it looks to others. No matter what we say in interviews, doing...

12 Podcasts for comms, PR and marketing pros

I want to share some podcasts to inspire comms, PR and marketing pros, because it’s often hard for us to slot in learning, or CPD of any kind, into our schedules. I listen to about 5 hours of podcasts every week, I learn SO MUCH from them while I get ready to go...

Social Media Marketing Awards: I won!

On Monday, I won Freelance Social Media Marketer Of The Year at the Social Media Marketing Awards! I’m super chuffed, especially since I was up against some incredibly talented social media professionals. ‘But, hang on’, you might be thinking, ‘You’re a social media...