by Hel Reynolds | Jul 15, 2025 | Blog post
Really, how good are you at comms? It’s something I’ve asked myself before interviews, when I’m having a confidence wobble, before I speak at events – that kind of thing. Even the most talented comms people can find themselves unsure of their impact. So we’ve...
by Hel Reynolds | May 29, 2014 | Blog post
*When I first posted this chart back in 2014, the social media environment was a very different prospect! I had no idea how popular it would be with comms pros. People have sent me tweets showing photos of it pinned on office walls, and still people regularly tell me...
by Hel Reynolds | Jul 30, 2026 | Blog post
By Hel Reynolds (originally published in The Big Yellow Newsletter). There’s an old thought experiment, called ‘The Ship of Theseus’. It asks: ’If you gradually replace every part of a ship, is it still the same ship?’ It’s a bit like one of my old favourite...
by Hel Reynolds | Jul 26, 2026 | Blog post
A little fun first published over on our Linkedin page. On behalf of comms people everywhere, can we talk about Random Capitalisation? Not acronyms. Not proper nouns. Just someone, mid-sentence, deciding that “Document” deserves a capital D because it...
by Hel Reynolds | Jul 21, 2026 | Blog post
By Hel Reynolds (originally published in The Big Yellow Newsletter). It’s 9.30am and you’ve got a plan for the day. You’ve carved out time to work on your strategy. You’ve even made a nice cup of tea. Then an email drops in with URGENT in the subject line. And a Teams...
by Hel Reynolds | Jul 20, 2026 | Blog post
A little fun first published over on our Linkedin page. COMMUNICATIONS PROFESSIONAL Person Specification ESSENTIAL – Ability to translate a 47-slide PowerPoint containing no actual decisions into a clear, compelling narrative by Thursday. – Comfortable...
by Hel Reynolds | Jul 17, 2026 | Blog post
Free creativity course: How to Unboring your comms A quick creativity boost for comms pros (even those who work for the serious brands) How about a practical, energising session designed to shake great ideas out of hiding? What about learning a simple but clever way...
by Hel Reynolds | Jul 17, 2026 | Blog post
By Hel Reynolds (first published in the Big Yellow Newsletter) 9/10 times when I speak at conferences, I wave my hands around so much I often end up walloping the mic and BOOM! giving the audience a minor heart attack But do people walk out thinking I’m incompetent?...
by Hel Reynolds | Jul 16, 2026 | Blog post
A little fun first published over on our Linkedin page. To mark World PR Day (yes, it’s a thing!), here’s a definitive guide to the language of communications. STAKEHOLDER Someone who was not involved in the process, does not fully understand the process...
by Hel Reynolds | Jul 22, 2025 | Blog post
We’re lucky to have a cracking guest post from Steve Carley, Internal Communications Officer at West Mercia Police, and a brilliant Comms Creatives Academy member who’s levelled up his skills through multiple Comms Creatives courses, . He’s been on the journey...
by Zander Mills | Feb 13, 2025 | Blog post
Should my organisation stay on X? What you need to consider In the last six months, it’s THE biggest question our members and followers have posed us here at Comms Creatives Towers. It feels like the debate has become particularly urgent for public and third-sector...
by Niamh Oakes | Oct 28, 2024 | Blog post
Guest blog: Taking a positive approach to negative comments This guest blog post is on one of the hottest topics in comms: how we deal with negative social media comments. Here, friend of Comms Creatives, and star gratuate of our Social Media Expert programme,...
by Hel Reynolds | Oct 27, 2024 | Blog post
Free webinar for corporate communications professionals Date: November 14th 2024 Time: 12.30pm UK time Duration: 1 hour As communications professionals, loads of us struggle to navigate the turbulent waters of social media negativity. Grab your lunch and join us for...
by Hel Reynolds | Oct 8, 2024 | Blog post
Download your free guide to effective comms evaluation Measure your corporate communications success, understand your impact, and show your value Whether you’re a seasoned Head of Comms or the go-to multi-tasker on your team, our free guide is packed with...
by Zander Mills | Jan 5, 2024 | Blog post
We’re so excited to be visiting Australia in February as part of a trade mission organised by Welsh Government. It means that 2024 is the year we bring our Comms Creatives Academy to Australian comms professionals who want to unboring their comms. To get us in the...
by Hel Reynolds | Nov 9, 2023 | Blog post
Fact: communications professionals deserve more gifts. We have you covered if you’re looking for a gift for yourself or to celebrate birthdays, Christmas, a leaving present, or give some general appreciation. Whether it’s a colleague, boss, friend, or...
by Hel Reynolds | Nov 8, 2023 | Blog post
In today’s fast-paced, connected world, CEOs and their leadership teams extend their influence beyond the boardroom. To make the most of their impact, they need not just traditional skills but also a strong online presence and a smart social media strategy. In...
by Zander Mills | Aug 7, 2023 | Blog post
Do you remember when Facebook was all pokes, likes and you could reach a gazillion people for free? And can you believe it was once seen as THE place to reach everyone’s favourite ‘hard to reach’ audience- young people?! If you managed a Facebook account for a brand...
by Hel Reynolds | Jul 24, 2023 | PR, Social Media, Social media strategy, Tiktok
@dylan.page NEWSDADDY SUNDAYS- Week 2 ♬ original sound - Dylan Page Traditional and social media are at war. This video shows the story of journalists having a (very subtle) pop at social media creators. I can relate. For decades, (whether it’s unfair or not)...
by Zander Mills | Apr 2, 2023 | Blog post
We teamed up with SoCrowd to survey comms and social media professionals about their jobs – the pluses, as well as the pressures. A whopping 422 people responded, building on the results from previous years. It’s given us a rich picture of what’s going on...
by Hel Reynolds | Mar 22, 2023 | Blog post
The news that the UK government has banned TikTok from corporate phones for security and privacy reasons will come as a blow to many forward thinking social media managers who’d already spotted the potential for the platform to engage new audiences in a big way. But...
by Hel Reynolds | Feb 8, 2023 | Blog post, Tiktok
TikTok strategy: talking to Gen Z All the time, comms professionals tell us , is “We need a TikTok strategy that isn’t just about dancing, or being there for the sake of it”. New channels can feel daunting at the best of times, but TikTok is just...
by Hel Reynolds | Feb 7, 2023 | Blog post
“Make this go viral on Facebook” says the head of finance, about her 347 page PDF report. Argh! We don’t always get given the sexiest things to promote. But everyone in comms want to get lots of meaningful social media engagement – likes,...
by Hel Reynolds | Feb 6, 2023 | Blog post
One thing that can strike fear into the comms professional: being asked to create a new corporate website! I know as a words, not a techy person – when I was faced with this task of leading a corporate website refresh, I was intimidated by how I’d get so...
by Jack Grasby | Dec 15, 2022 | Blog post
According to recent statistics, more than half the world is now on social media. That’s 4.7 billion people – or 59 percent of the human population holding an account on one of the various channels now available to us. Remarkable? Yes. Surprising? Absolutely not. And...
by Gemma Warren | Dec 11, 2022 | Blog post
What exactly is a social media policy? Does your organisation need one? How do you put one together and what the heck goes into it? Stick the word ‘policy’ into the name of a document and you’ll find most eyes and ears prick up. “Oh – this is something...
by Hel Reynolds | Nov 19, 2022 | Social media strategy, Twitter
Lots of our clients working in social media and comms are asking about Elon Musk’s takeover of Twitter, and if they should move their brand over to Mastodon or other channels. Here’s the advice we’re giving for now. Now is a good time to analyse what Twitter is...
by Gemma Warren | Sep 30, 2022 | Blog post, Social Media
Increasingly communications pros ask us how to create a podcast – and comes as no surprise. It’s safe to say the popularity of podcasts isn’t dipping any time soon. According to Statista, podcast listeners in the UK in 2021 was 19.2 million. By 2024 listener...
by Gemma Warren | Sep 16, 2022 | Comms life, Social Media
If there’s one thing we know for certain here at Comms Creatives HQ it’s that social media managers are hugely talented. Whether it’s your full time day job, part of your responsibilities as a communications or marketing professional, or a little side hustle –...
by Hel Reynolds | Sep 9, 2022 | Blog post
How and why do brands respond to the Queen’s death on social media? What goes on behind the scenes? A few , let’s say ‘unexpected’ brands have shared condolences in the past 24 hours. I went to Tiktok to share a few thoughts – but...
by Jack Grasby | Aug 31, 2022 | Social media strategy, Tiktok
Five TikTok tips for communications and marketing professionals… Anyone who’s active on TikTok may have noticed that Kevin De Bruyne, the Manchester City and Belgium footballer, recently joined the platform. Within a matter of hours of launching his account back...
by Hel Reynolds | Aug 25, 2022 | creativity
What do you call two llamas standing next to a bell? Llama llama ding dong. Why the corny joke? Well, we hired a real llama is for one of our Comms Creatives Academy creative experiences. And we also invited ex-Disney expert animator Noeline Cassettari to teach us to...
by Hel Reynolds | Aug 19, 2022 | Content of the week, creativity, Social Media, Social media strategy, Tiktok
A lesson here from university comms that is inspiring for us all – and once again we’re talking Tiktok and Reels! Content of the week goes to the University of Hertfordshire. This post hasn’t not gone hugely viral (though the numbers are good), and...
by Gemma Warren | Aug 15, 2022 | Social Media, Social media strategy
If there’s one thing we all know about comms professionals – there’s just not enough time! You have a list as long as your arm, deadlines for yesterday and the time you did block in your calendar for some personal development, well… that got eaten up. So rather...
by Zander Mills | Aug 10, 2022 | creativity, Social Media, Social media strategy
TikTok recently surpassed 3 billion downloads around the world- the only app not owned by the artist-formerly-known as Facebook to achieve this feat. Its UK audience is estimated to be more than 13 million and with 67% of TikTok’s audience over 25s, it’s become far...
by Hel Reynolds | Jul 25, 2022 | Content of the week, creativity, Social Media, Social media strategy
I couldn’t choose just one content of the week, so we have three this week. What they all have in common is they’re fun. Some people can’t see the point of light-hearted posts. They’ll say “the job of comms and marketing is to sell – services, products or ideas....
by Hel Reynolds | Jul 7, 2022 | Content of the week
A COUNCIL has stormed TikTok, with CORPORATE NEWS! Who would have thought?!So this week we’re handing the content of the week medal to Redbridge Council. They’ve announced a new Chief Executive in a hugely effective way, complete with Love Island reference....
by Hel Reynolds | Apr 27, 2022 | Comms GOATs, Social media strategy
If you want to be inspired and learn loads about how a comms team can blow up on TIkTok, you’ll love this interview. https://www.tiktok.com/@helreynolds/video/7091297604272770310 I spoke to to creative communicators from South Yorkshire Fire, Zander Mills and...
by Hel Reynolds | Mar 16, 2022 | Comms life
There’s no right way to have a comms career. You don’t have to feel stuck on a particular path. I did sales, press, comms strategy, social media, websites – before I found social media training, which I love. And maybe my career will turn into something else one...
by Hel Reynolds | Mar 12, 2022 | social media courses
If you work in corporate communication or marketing, social media training will help you learn new techniques and strategies to improve reach and social media engagement, Our inspiring and practical Social Media Expert Programme is the leading course for transforming...
by Hel Reynolds | Feb 13, 2022 | Comms life
This #CommsAds idea was a fun way to show off our new brand style – hope it makes you smile more than you groan! (More about this mini-campaign below). If you would like amazing support and community to go with your creative social media training, head over to...
by Hel Reynolds | Feb 8, 2022 | Comms life
This is a list of some cracking comms communities online, that offer support, inspiration and chat about comms issues we have in common. We all need a gang of people who ‘get it’ to belong to – especially if you work in a small team on on your own as...
by Hel Reynolds | Aug 21, 2021 | Blog post, Social media strategy
We all know we need a social media strategy for our organisations. But when you’re a busy communications professional juggling all the work, it’s hard to set aside time for strategising. However, investing effort now to plan your brand’s social media...
by Hel Reynolds | Aug 13, 2021 | Blog post
These three Twitter tips for comms pros may seem simple, but they make a big difference. We comms professionals are often bonkers busy, so we can be tempted to just share a link to a story with the headline as the text of the tweet. But this isn’t the best way...
by Hel Reynolds | Aug 3, 2021 | Comms Cartoons, Comms life, Social Media, Social media strategy
16 Social media interview questions: prepare to land that dream job Here are some social media interview questions – so you can prepare for before you go in and get that dream job. I asked some of my wonderful network of comms and social media professionals...
by Hel Reynolds | Jul 12, 2021 | Comms Cartoons, Comms life, creativity, PR, Productivity, Social Media
Woah there! You can't access this page without Comms Creatives Academy membership, or buy an individual course. If you have an account, login now: Username Password Remember Me Forgot...
by Hel Reynolds | Jul 8, 2021 | Comms Cartoons, Comms life, creativity, Social Media
The comms unicorn exists!This comms unicorn is often the cartoon people remember me for. I drew it because I can’t count the number of times people have said to me ‘do your comms magic on this’, or ‘sprinkle some stardust on that’. Maybe...
by Hel Reynolds | Jul 8, 2021 | Content of the week, creativity, Social media strategy, Twitter
People don’t expect funny tweets from nonprofit brands. They think serious, solemn communications is all that’s appropriate when our mission is for social good. But as I wrote a few weeks back, humour should be part of your social media strategy, no mater...
by Hel Reynolds | Jul 5, 2021 | Comms Cartoons, Comms life, Social media strategy
Building your confidence is as important as developing skills, if you really want to get maximum impact. I can often be found researching and testing ways to build confidence in comms professionals, as part of my work delivering social media training. At a CommsHero...
by Hel Reynolds | Jul 1, 2021 | Comms Cartoons, Comms life, Social Media, Social media strategy
Going viral – it’s the dream of attention and love for our brand. But we comms pros are not miracle workers. If the content is important to your colleague/boss/client, but utterly irrelevant to the audience, it won’t fly. You can help them solve...
by Hel Reynolds | Jun 14, 2021 | Social Media, Social media strategy
People tell me that they can’t do humour on social media, or any fun content, because their comms is for an organisation that does important work. “It’s very serious indeed, the tone would be way off if we were to get all jokey” “We...
